Issues and Insights on Children and Health- US- February 2018

Published on : Feb 28, 2018

Albany, New York, February 28, 2018: Market Research Hub (MRH) has included a new report in its online repository titled ‘Children and Health- US- February 2018’. This report examines the health issues faced by children in the United States and how they are exploring various types of remedies to counter such illnesses.

As per the report, majority of the children in the United States younger than the age of 12 have experienced some sort of illness during the previous year. The reasons for this are the fact that children possess a frailer immune system and due to the exposure children to the germs makes them prone to various kinds of illnesses. When children experience any form of illness, parents in the United States are willing to spend on different type of products to help their children to feel better. Many parents are also experimenting with natural remedies and other types of medicines, as they are perceived to be safer than popular medications. This report explores the various facets of children and health in the United States.

Inclusions of the Report

The report starts with an overview section and also includes a section on ‘what you need to know’ and goes on to give the definitions of the terms associated with this report. The executive summary of the report is also provided in this section. The report goes on highlighting the issues that are prevalent in this sector and states that the number of potential customers is decreasing, which is resulting in a restrained growth of the market. The report gives information on total US retail sales and fan chart forecast of OTC children's health products, at current prices, 2012-22. Another issue that is highlighted in this report is that mainstream popular brands are trying to cope up with the shifting attitudes of the parents towards trying alternative health remedies. The report also gives information on the attitudes toward natural products and ingredient safety of children’s OTC medications, November 2017. The report also states that some of the parents in the United States lack in the confidence in treating their children.

As per the report, an over the counter medication is not the first option of the parents whose children have fallen sick. This report also highlights the opportunities that are prevalent in this sector, specifically related to the parents in the United States. As per the report, mothers are the main influencing factor and the decision making entity when it comes to the question of child’s health. The report also gives information on managing children’s wellness, by parent’s gender, November 2017. Also, as per the report, the frequency of illness should influence the packaging and formats offered by various brands in the market. The report also gives information on average occurrence of illness symptoms children experienced in the past year, November 2017.

In addition, this report gives various insights on the children and health market in the United States. As per this report, the children’s health product market is stable and will continue to experience growth. Also, as per the report, most of the kids have some sort of health insurance coverage in the United States. In addition, the report states that the obesity prevalent in children negatively impacts their wellness. This report is a must buy for entities that want a complete overview and detailed insights on children and health in the United States.

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