Childrens Online Spending Habits in U.K. Could Improve By Strong Social Media Presence of Preferred Brands in 2018


Published on : Feb 07, 2018

Albany, New York, February 7, 2018: Marketing to young people is nothing new of course. Several companies, especially larger brands with considerable advertising budgets and seemingly limitless resources, have been targeting children for years. They are particularly responsive to products seen online, so brands must keep a strong social media presence and work with social influencers to promote their product. Market Research Hub (MRH) has broadcasted a new study titled “Childrens Online Spending Habits - UK - January 2018” to its huge repository, which provides readers a clear picture of the present scenario of the UK leisure market. The report also offers information on the restraints, drivers, major opportunity areas and key trends driving this market in U.K.

It has been analyzed that Children in the UK are spending more time on the internet than in front of the TV. Among various gadgets available, children in U.K. love to spent time on tablets. Therefore, most parents report controlling their child online spending in some way. In the UK, Seven in 10 kids spend money online but in spite of this cash is still the most standard pocket money method. Toys and clothing the most popular item children purchase, finds the study.

This research study reveals a lot of factors which should be known by readers, including consumers and investors. As per the analysis, social media is one of the preferred medium that prompts purchasing wish for children. Social and media network the key to product discovery for marketers, but in the coming years, Facebook feed changes may reduce social media-influenced spending. Looking to the current market overview, the research finds some of the major facts such as, companies lock down unwanted in-app spending, but still more games are adopting in-game purchasing models, Loot boxes provide a gateway to gambling behaviors and virtual items can be used for actual gambling, Vloggers, sponsored content, and commercial interests are growing. On the other hand, subscription services are considered for family purchase.

As the report proceeds, issues and insights into the market are presented in a well-framed manner. It has been stated in the report that parents or guardians are the gatekeepers to children’s spending, this could impact the market growth and influence children purchasing decisions. For a clear understanding, the report has highlighted major details in form of different sections such as online spending method and regularity, control of online spending, places shopped and shopping behaviors. In order to gain a competitive edge, research found that brands must ensure they are responsibly targeting these consumers to ensure the gatekeepers to a childs money the parents are satisfied with where the money is spent.

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