Published on : Nov 21, 2019
Ready-meals market has witnessed rapid growth with decline in traditional cooking skills. Prepared meals and its packaging have generated huge opportunities in various sectors including distribution channels. These meals are preferred for their quick consumption and longer shelf life.
Chinese prepared meals industry has gained momentum in recent years owing to the better living standards and expansion in distribution channels. Many factors including increased number of women in workforce, growth in number of single households, need of saving time, convenience and minimal preparation positively influence Chinese prepared meals market. Rapid urbanization fuels the demand of China prepared meals demand. Hyper market, super markets and convenience stores have expanded their presence and prepared meals are largely sold by them.
Ready meals led the China prepared meals segment in 2018 and it is anticipated to grow with a greater rate during the forecast period 2018-2023. Hyper markets and Supermarket are estimated to be the largest distribution channels for these prepared meals.
An intelligence report titled, “China Prepared Meals” is the source of all the stated insights. This report is the latest addition to Market Research Hub’s ever growing repository
Branded prepared meals preferred
Quality seeking has emerged as a new trend in the consumers which compels them to purchase branded products. Major brands in China prepared meals market are believed to adhere with safety guidelines which makes their products suitable to eat. Chinese consumers are increasingly eating out which increases the demand of prepared meals.
Lately, ready meals have been associated with being overweight. Also, these meals are assumed to have less nutritive content than traditionally prepared food. Consumers also doubt the cooking techniques and basic ingredients used in preparation. These factors collectively hinder the growth of China prepared meals market.
Major stake holders profiled in China prepared meals market include Nissin Food Holdings Co., LTD, WH Group and Unilever.
China prepared meals: Report Synopsis
Quantitative and qualitative assessment exhort intelligence and overarching report on the China prepared meals. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the China prepared meals. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on China prepared meals.
An insightful and deep-dive assessment of the competitive assessment of the China prepared meals pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the China prepared meals. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.
China prepared meals: Research Methodology
Primary sources and secondary sources propel intelligence report on China prepared meals that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst.
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