Published on : Jan 25, 2018
Albany, New York, January 25, 2018: Cider is a very popular drink in the European market, especially the United Kingdom with all the major cider-producing companies in its states. Recently, a study titled “Cider - UK- January 2018” has been added to the vast repository of Market Research Hub (MRH). The report has both the volume and value forecast for the five-year forecast period ending in the year 2022. The informative report has exhaustive qualitative and quantitative insights of UK Cider market as it assesses consumer attitudes and relevant trends, giving readers an in-depth look at the key market players actively involved in the industry. The report also covers historical data of the market for the period 2012 to 2017, on the other hand, market size has been estimated till 2022.
Market Overview and Forecast Analysis
Cider is a beverage prepared from the fermented juice of apples that is usually alcoholic in nature. There are specific apples grown for preparing a cider beverage in order to give it a specific taste to the product. Presently, half of UK adults drink cider and more men than women drink cider by beer brewers.
In the initial section, the research report starts with the market overview which includes definitions for enlightening the consumer about the motive of this study. The executive summary is part of this section that discusses the market scenario. The readers can access important statistics such as retail, value sales growth for the period 2012 to 2017 and volume sales growth for the forecast period of 2017-2022. According to the research findings, Cider volume sales enjoy modest growth in the year 2017 and Inflation is the primary driver of cider value sales growth in 2012-17. For the given forecast period, analysts predict Inflation and limited volume sales.
Further, the report goes on to describe the market factors which are influencing the U.K. market for cider. In the present time, various economic factors affecting cider market. Some of the prime drivers include Widely-held views of cider as the good value should cushion the market amid rising pressure on household incomes. Consumers’ alcohol reduction leaves the category exposed. Major highlights are
- Consumers’ sugar concerns affect cider
- Rise in alcohol duties and inflation raise costs for cider companies
- UK Supreme Court approves alcohol minimum unit price plans in Scotland
- Health organizations urge measures to curb alcohol consumption
- Ageing UK population to hinder cider volume sales growth
Channels which are important for the sales and trade of cider are also analyzed in detail smaller servings are a promising means for cider companies to attract custom in both the off- and on-trade. These should appeal to the health-conscious through lower alcohol units and calories, and also financially through a lower item price. This latter is arguably especially needed given the pressure on household incomes.
A detailed analysis of market leader along with details such as market share, launch activity and innovation, advertising and marketing activity and brand research are outlined. At present, Heineken remains the leading advertiser in 2016/17. Strongbow has the highest usage, but Kopparberg is a most trusted brand. Strongbow loses in volume sales.
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