Clothing Retailing in France to Witness Integration of Online and In-Store Channels


Published on : Nov 24, 2017

Albany, New York, November 24, 2017: In a new report recently included in its reports repository, Market Research Hub (MRH) focuses on clothing specialists in France, who are the dominating players in France’s clothing retailing sector. This comprehensive report provides information and statistics on the total spending of consumers on apparel, including the spending on multiple shopping channels across the retail sector in France. To arrive at the correct market estimates and information, extensive primary research has been carried out by reaching out to end consumers of apparel to acquire useful information such as attitudes towards size and fitment of clothing, consumer interest in size and fitting services, and shopping patterns pertaining to the return of apparel bought through an online retail platform.

Report Structure

The report begins with an overview of the clothing sector in France followed by a succinct executive summary focusing on consumer spending patterns, current inflation rate, distribution channels, market size and revenue estimations, top market players and their market share, consumer data pertaining to shopping patterns, and consumer attitudes towards shopping. This is substantiated with useful metrics pertaining to the apparel retailing sector in France.

An important section of the report studies the various issues prevalent across this sector and offers pertinent insights. A key observation pertains to the facts and implications of online shopping and how retailers need to enhance their online presence. Another section showcases the market for clothing retailing in France. According to the report, the French economy is witnessing an upward growth trend and there is a subdued spending on apparel. Consumers typically prefer to shop from multiple shopping channels. The report also covers the current state of consumer spending and inflation across France. Although the economy is recovering and there is increased spending by consumers, the market for clothing is relatively low in terms of growth. A key segmentation of the clothing retailing market in France is the channels of distribution and this includes hypermarkets/supermarkets, mixed goods stores and department stores, and online/home shopping (non-store).

A section of the report presents the size of the clothing retailing sector in France along with the revenue forecast. A dedicated chapter is devoted to studying the leading players in France’s clothing sector. According to the report projections, Vivarte is still struggling with growth while Kiabi is witnessing a decent performance. Mango, H&M, and Zara are anticipated to drive future revenue growth across the clothing retailing sector in France. The trend of foreign owned quick fashion apparel brands capturing consumer spending across France is anticipated to be witnessed in the coming years. While online retail is fast gaining ground in France’s apparel sector, traditional store format retailers are losing on the opportunities offered by the sector.

A section on consumers presents useful insights. Young consumers prefer online retail formats and an integration of in-store and online retail is being observed across France. Consumers have distinct attitudes when it comes to clothes shopping. For instance, there is a growing preference for seamless online – in-store shopping experiences. Also, the imposing of charges for delivery dissuade consumers from making purchases online. Retailers need to translate their traditional store strengths to the online platform to be able to attract and retain their target customer base.

Competition Profiling

The report provides information on the companies functioning in the clothing retailing sector in France such as VIVARTE, H&M HENNES & MAURITZ, ETAM GROUP, KIABI, GRUPO INDITEX, and ZALANDO. The report presents information on the companies’ background, product offerings, key focus areas of the brands, financial and market performance, as well as customer retention strategies.

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