Clothing Retailing Sector in Germany: Non-Store Retail to Witness Significant Revenue Growth


Published on : Nov 24, 2017

Albany, New York, November 24, 2017: A new report has recently been added by Market Research Hub (MRH) in its extensive publications repository. This report focuses on the clothing retailing sector in Germany and describes the various factors anticipated to impact revenue growth of the apparel sector in Germany. The report is structured in a systematic manner with different sections focusing on the key components of Germany’s clothing retailing industry. The report begins with a sector overview and executive summary that comprises information on the German clothing market, consumer spending on apparel and footwear, current rate of inflation in the economy of Germany, and the level of confidence of retailers and consumers in the clothing retailing sector in Germany. The report highlights the key market segmentation being distribution channels and provides a detailed revenue forecast of the apparel sector. Finally, information on the leading market players is elucidated for the readers’ benefit.

Key Sectorial Insights from the Report

The report presents useful fact based insights on the overall clothing retailing sector in Germany along with consumer attitudes and perceptions towards traditional as well as online shopping. The report indicates that the rapid proliferation of online retail formats could lead to a situation where traditional retailers start offering products at relatively low prices. Being a competitive market, a low pricing strategy may provide the necessary impetus to consumers to shift to the discount-offering brands. By capturing the yearly change in inflation for prices of footwear and clothing, the report studies the variations in consumer shopping spends. Among the channels of distribution, the grocery and small sector has a very limited role to play in the sales of clothing and footwear while the non-store format is expected to witness significant growth. The report provides sales revenue estimations as well as spending statistics of specialist apparel outfits in Germany. According to the forecasts presented in the report, apparel specialists in Germany will witness weak growth in terms of sales revenue.

Insights on Consumer Spending Habits & Purchase Patterns

The report provides useful insights on the behavioral habits of consumers in Germany pertaining to the purchase of apparel and footwear. The report indicates that online as a faster and effective medium of shopping is fast catching up with the younger generation of consumers. The use of smartphones in online retailing is still in its developing stages in Germany and an integration of traditional store retailing and online formats is being observed as a key trend.

Competitive Assessment

The clothing retailing sector in Germany is highly fragmented with several local as well as international players present in the market. Of the different companies currently operating in Germany’s clothing retailing industry, H&M is expected to lead the race with significant revenue growth. There are a few retailers still struggling to establish a foothold in the German apparel industry. Online retail has proliferated the sector in the recent past and continues to grow as a profitable distribution channel, with several key players using online channels for pushing their products to end consumers. After H&M, Zalando is another top player showing rapid growth especially in the online retail format. eBay is another successful player in the online clothing retailing sector in Germany.

The report features the other companies functioning in the clothing retailing sector in Germany. C&A, PRIMARK/PENNEYS, GRUPO INDITEX, TJX INTERNATIONAL (TK MAXX), and ESPRIT are studied in the report. Details such as company overview, product offerings and innovations, revenue and market performance, and key focus areas are highlighted to provide a holistic picture of the retail apparel sector in Germany. 

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