Clothing Retailing in Italy: Sector Growth Driven by Young Generation of Shoppers


Published on : Nov 24, 2017

Albany, New York, November 24, 2017: Market Research Hub (MRH) has recently included a report on the clothing retailing sector in Italy in its reports database. The overview of the market is covered in the beginning followed by a well-structured executive summary that presents deep insights on the performance of Italy’s apparel sector, an assessment of consumer purchase behavior and spending patterns, current inflation scenario across the country, changing pricing dynamics for clothing and footwear, the different distribution channels for footwear and apparel, important metrics pertaining to the clothing retailing sector in Italy, and information on some of the top market players dominating the sector in terms of revenue share.

Clothing Retailing in Italy: Consumer Insights

The report studies the behavior of consumers in Italy towards spending on clothes and footwear and provides detailed information on the specific shopping channels consumers prefer for purchasing apparel and footwear. According to the report, young shoppers drive the overall market for apparel sales and OVS and H&M are the most favored brands. Three-fourth of the consumers in Italy prefer shopping at non-specialist outlets while women shoppers prefer shopping at specialist retail outlets.

The report also touches upon consumer attitudes towards shopping for clothing and indicates that shoppers are concerned about physically trying out clothing and footwear before making a purchase decision. Delivery costs are a major restraint in online shopping for clothing and footwear and size and fit issues especially in the case of women’s apparel is another limiting factor. People over the age of 55 years are more inspired with displays of clothing in stores.

More than half of the consumers in Italy are inclined towards researching about a particular apparel brand before making a purchase decision. Smartphone usage in the sector is also expected to be largely in-store driven. Also, an enriching omnichannel shopping experience every time has become a de facto consumer requirement. Retailers need to understand that a lucrative market opportunity lurks online and should work towards augmenting their traditional store formats with a strong online presence.

Clothing Retailing in Italy: Market Insights

The report indicates that the economic situation in Italy is edging towards growth and consumers are showing increased spending patterns towards apparel and footwear. As far as the clothing retailing sector in Italy is concerned, total sales in the retail industry went up in 2015 and was expected to witness a slowdown in 2016. Sales through specialist retail outfits witnessed accelerated revenue growth in 2015.

Clothing Retailing in Italy: Competitive Insights

One of the main highlights of the report is an analysis of the top companies running their businesses in the clothing retailing sector in Italy. The apparel industry in Italy is fragmented with the presence of multiple players. Online as a lucrative distribution channel has not achieved much success in Italy’s apparel and footwear sector and top players need to take cognizance of this fact and beef up their online presence soon to attract and retain the new breed of internet savvy shoppers. Information on the company market share presented in the report suggests that while the industry leaders are performing well in terms of revenue growth, few of the established companies are still struggling to meet their growth targets.

Some of Italy’s top apparel retailers such as OVS, GRUPO INDITEX, ZALANDO, C&A, and H&M HENNES & MAURITZ have been studied in the report. Information such as brand overview, product offering, innovation strategies, market performance, collaborations and partnerships, and business growth and expansion strategies is covered in detail in this exhaustive report on the clothing retailing sector in Italy. 

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