Published on : Apr 30, 2018
Albany, New York, April 30, 2018: The condiments and seasoning market in Canada continues to pose an increasing level of complexity to manufacturers. On account of pervasive preference for familiar tastes, manufacturers are ambiguous on using new ingredients. These insights are according to a new research study titled “Condiments and Seasonings - Canada - APRIL 2018” that has been added to the vast repository of Market Research Hub (MRH).
According to the research study, although consumer preferences continue to evolve, familiarity with a product/taste continues to be a key influencer for consumers in Canada. This aspect of consumer behavior continues to pose challenges to manufacturers, as ambiguity and reluctance over launching new products continues to hinder innovation in this landscape. This research study offers in-depth analysis and insights on the key aspects in the condiments and seasonings industry that are likely to appeal to Canadians.
The research study offers in-depth analysis and insights on the key factors consumers keep in mind while choosing a condiment/seasoning. A significant percentage of the target audience for condiments and seasonings in Canada comprises geriatric population. This demographic is less receptive to choosing condiments and seasonings.
According to the research study, the pervasive health and wellness trend is also palpable in the condiments and seasonings segment, with Canadian consumers showing a liking for seasonings with health benefits. Canadian consumers are also looking at guidance and higher degree of personalization from condiment and seasoning brands. Although price remains an important influencer, nearly 50% of Canadians are willing to pay more for premium condiments.
In the food and beverage segment, demand for natural and organic has witnessed an increase over the years. Rising awareness on the benefits of natural and organic products has been a key demand influencer for natural and organic. The preference for natural and organic condiments and seasonings is also growing, and this trend is likely to change the status quo in the market. It is highly likely that sensing the opportunities in this market, key players will broaden their portfolio of natural and organic condiments and seasonings.
According to the research study, brand equity continues to be an important consideration for nearly 50% of Canadians. Manufacturers can focus on providing trial size and flavor boosters to maximize the reach of their products. According to the study, manufacturers also need to be cautious to not compromise on convenience while offering customized solutions to consumers.
Overall, the research study offers in-depth analysis and insights on the condiments and seasonings market in Canada. Key stakeholders in the market can use the findings of the report into their research study and formulate successful product and business strategies.
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