TV and Movie Consumption Pattern in Canada, Largely Driven by Cost Efficient Online Variant

Published on : Aug 20, 2018

Albany, New York, August 20, 2018: Content consumption pattern in Canada has witnessed sea changes with emergence of internet. Further, adoption of contemporary means such as online media and in-home viewing services offer promising growth avenues in TV and movies content consumption pattern in Canada. A recent report titled 'Content Consumption: TV And Movies - Canada - August 2018', added to the repository of Market Research Hub (MRH) entails key developments associated with TV and movies content consumption in Canada.

Arrival of Streaming Giants Pose Threat to Satellite and Cable TV Viewership

With online streaming becoming ubiquitous, Canadian viewing patterns has encountered rapid and durable alterations. On-demand viewing has customized not only content availability but also viewing flexibility. Advertisers are increasingly banking on innovative means to increase revenue streams across media in Canada. Emergence of recent digital streaming platforms such as Netflix and Amazon Prime is soon to catapult massive changing behavior in TV and video content consumption in Canada.

Original Content Catapults Transitioned Consumption of TV and Video Content in Canada

According to recent research, original content delivery on streaming verticals such as Netflix and Amazon Prime amongst others appears to be a major game turner in TV and video content consumption in Canada. In a recent development to entice Canadian viewers, streaming behemoth Netflix has made notable investments to produce original Canadian content in a course of the next couple of years. Its partnership with leading Canadian producers such as CBC is all set to influence TV and video consumption pattern in Canada.

New Entrants Further Instill Transitions in TV and Video Consumption in Canada

According to a recent report, retail veteran Walmart is eying to launch its maiden video ion demands services to parallel streaming giants’ offerings.  To counterfeit the growing popularity of Netflix, Walmart is contemplating to launch its video services at a marginalized rate of $8 a month in contrast with Netflix’s $10.99 a month subscription rates. To further empower its development initiatives on movie streaming channels such as Vudu, the company is aiming to strengthen its offerings in cohesion with evolving TV and video content consumption in Canada. Further, Disney has also affirmed the imminent launch of its new streaming channel in 2019.

Competitive Landscape: TV and Video Consumption in Canada

This section of the report account various marketing tactics leveraged by core competitors to lure consumer buying preferences. Detailed analysis of these strategies by leading companies is expected to hone their investment policies and decisions thereby ensuring durable sustenance as well as escalated revenue generation in the market, besides taming TV and video consumption pattern in Canada. Launch of new channels at cost efficient prices remains a staple in the market that shapes movie and TV viewing behavior of Canadians.

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