Published on : Jun 15, 2017
Albany, New York, June 15, 2017: Additional awareness, and knowledge towards health and adaptation towards naturalism in the region of U.K. acts as the main driving force for the cordials and squashes market. The plant-derived sweeteners and ‘no added sugar’ acts as the tagline for the marketing of cordials and squashes. To detail further, Market Research Hub (MRH) has recently added an analysis titled as “U.K. Cordials and Squashes - May 2017” to its vast report database. The report reveals that in spite of low-value sale at present the market is expected to recover due to various drivers, forecasted till 2021.
The research study starts with the market summary, providing various facts that include sales of cordials and squashes are continuously falling, forecast 2011-2021 and value sales are expected to recover owing to the reduced alcohol consumption and low sugar content. Moreover, the companies and brands are also discussed that shows Robinsons and own-labels dominate the category, and Vimto Remix shifts TV advertising budget to online. Consequently, the consumer for the market are discussed including various facts and figures along with the attitude of the consumer related to cordials and squashes.
In the next section, the issues and insights of the market are highlighted comprising concern over sugar and artificial sweeteners leaves companies in a tricky position, a premium touch may be needed to improve suitability for formal occasions, and the pushing hydration could open the market up to a wider audience. Further, the market, market size & forecast along with the market drivers are featured in the detailed study. Various market drivers comprise sugar being the key driver for change in the cordials & squashes market category, weakening of the pound and botanicals, growing child population, and lastly the warmer summers do benefit the sales of cordials and squashes to a major extent. Subsequently, the companies & brands, their market share, and the launch activity of various companies along with their innovations are precisely discussed. Further, the consumer, usage of cordials & squashes and occasions of drinking are carefully listed. According to the analysis, the occasions for drinking comprise situations, such as 45% of users drink cordials or squash with food and they are a rare choice at pubs, bars or restaurants. Finally, the study concludes and suspends with barriers to usage and qualities associated with the discussed market.
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