Cosmetic Packaging Market: Growing Penetration of E-commerce Brings Paradigm Shift


Published on : Mar 25, 2019

Albany, New York, March 25, 2019: Packaging has been an integral marketing strategy to glamorize a product aimed at attracting consumers’ attention. Besides quality, the look of a cosmetic product has been one of the essential determinants of its market appeal. Cosmetics has been a fast paced and ever changing industry. As such, product life cycles which change swiftly along with the constant change of packaging and product labels, pitch for real-time shipping and packaging solutions. As such, custom design has become paramount; sustainability issue with respect to products’ green packaging has also become pivotal amid growing environmental awareness. These introductory excerpts are according to the report titled, “Cosmetic Packaging Market—Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018-2026,” which has been latterly incorporated in Market Research Hub’s (MRH) ever-expanding repository.

A product failure may be attributed to poor packaging, as significant percentage of people judge products on appearance. Owing to time constraints, customers tend to speed up their decision-making on the basis of impression they get from packaging. In light of it, manufacturers are focusing on development in material and printing technology. Accordingly, sophisticated and trending printing technologies such as flexography and hot stamp foil printing are assisting cosmetic manufacturers to provide arresting and innovative packaging for the cosmetics.

With respect to polypropylene films, manufacturers are preferring it for premium cosmetic packaging where biaxially-oriented polypropylene (BOPP) are opted as packaging material. Moreover, 3D printing technology is being used to provide an aesthetic look to the product which is widely used in fragrances, shampoos and cosmetics.

The rising penetration of e-commerce retailing has brought a paradigm shift in the cosmetic industry with people being more inclined to purchase on-line.

One aspect where packaging gets scant attention is the way the cosmetic product is shipped to the consumer. Ergo, companies that assures apt and safe packaging for its products communicate a sense of value and prestige and probably outdo competitors who spurn its importance.

Cosmetic Packaging Market: Report Content

The report offers a thorough analysis on the cosmetic packaging market with the aid of quantitative and qualitative analysis. The report focuses on the major drivers, trends, opportunities and restraints that have significant influence in the growth of the cosmetic packaging market. In order to provide readers with the holistic picture of the cosmetic packaging, the market has been segmented.

The report includes executive summary which gives insights on market overview and market analysis. The report also includes macro-economic factors, opportunity analysis and global economic outlook. The report further gives delineates value chain analysis and forecast factors, the former offering suppliers’ end users, profit margins while the latter gives insights on relevance and impact. The report also incorporates pricing analysis and market volume projections. The report delves into consumer behavior analysis and major distributors’ lists and at the same time gives insights on insurance coverage in cosmetic packaging products.

The report also offers analysis on competition scenario, including competition dashboard and deep dive and also actionable insights on mergers and acquisitions. The report delineates overview, production footprint, product portfolio, sales footprint, channel footprint and strategy overview.

Cosmetic Packaging Market: Research Methodology

The actionable insights in the report is the result of primary sources, including surveys, interactions in person, a reliable and authentic views of seasoned analyst, interviews and perusal of experts. In addition, the report is propelled by secondary sources incorporating trade journals, resourceful database and authentic and verified paid sources. The report is also backed up by absolute dollar opportunity analysis which has considerable influence in shaping the growth of the cosmetic packaging market.

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