Customer Communication Management Market Anchors Growth with Breakthroughs in AI Personalized Messages


Published on : Sep 21, 2018

Albany, New York, September 21, 2018: Imperative need for adequate outbound communication with stakeholders has encouraged adoption of apt customer communication mechanism across enterprises. Additionally, new developments in advanced platforms such as multi-channel communication as well as mobile media inclusion have orchestrated sizable growth in customer communication management (CCM) market. A new research report titled, 'Customer Communication Management (CCM) Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026' added to the database of Market Research Hub (MRH) collates recent development and corresponding implications on the growth of the market.

Machine Learning, AI, and Chatbots Unwind New Possibilities in CCM Market

Evolution of customer communication management with significant corner stones in digitization of media has augmented adoption of several new features to enable superlative customer experience. Inclusion of AI, chatbot and machine learning are expected to leverage a paradigm shift from traditional means to a more digitized communication matrix, thus significantly impacting growth in customer communications management market.

OpenText Named Most Innovative CCM Vendor by Aspire Leaderboard
A recent report confirmed that global leader in customer communication management (CCM), OpenText has been awarded the CCM Leaders award for 2018 by Aspire Leaderboard for CCM, best known as an online evaluation tool to judge CCM offerings of industry participants. The achievement is expected to reflect favorable on the growth trajectory of CCM vendor, OpenText which aspires to target new client base aided by Aspire Lead online recommendations.

Comprehensive research details included in the report enable readers to gauge various market segments and factors associated with CCM market. This section of the report identifies solution, enterprise size, deployment, and end-use industry as core segments in CCM market. Based on solution, CCM market is bifurcated as software suite and managed CCM amongst others. In terms of enterprise size, customer communication market is segregated as large enterprises and SMEs. In terms of deployment, CCM market depicts cloud-based and on premise as dominant segments. BFSI, healthcare, IT, hospitality, and entertainment amongst others are recognized as dominant market segments in customer communication management market.

Additionally, the report also entails crucial details on various marketing tactics and tools administered by core market players across regions and their subsequent impact on end-user response as well as holistic market growth. This section of the report identifies Europe, North America, South America, Asia-Pacific, and Middle East and Africa as potent regional pockets in customer communication market.

Competition Deep-Dive: CCM Market

Pertinent research output highlighted in this section of the report enhances readers’ understanding about the effectiveness of marketing strategies in formulating market growth as well as influencing favorable end-user response such as user preferences and subsequent end-user buying behavior. Elaborate research analysis of these strategies allows market players to devise lucrative business deals that sustain profits as well as durability in customer communication management (CCM) market. Eminent players identified in CCM market include, Xerox Corporation, Newgen Software, OpenText Corp, Ricoh, and Sefas Innovation amongst others.

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