Published on : May 22, 2017
Albany, New York, May 22, 2017: A clear link is seen between customer satisfaction and their perspective towards branded products. A brand which has attributes such as quality, satisfaction, innovation or style. Also, it is attributed to be a luxury brand that fulfils the customer need and is recommended by them to other. A progressive brand standard clearly brings a satisfied customer and it is needed to be persistent for keeping customer loyal. Market Research Hub (MRH) has analyzed the relation in the UK market and has provided the report titled as “Customer Satisfaction and Brands - UK - May 2017”, to its vast database. The research report is a detailed study that defines the U.K. customer satisfaction, reviewed by various brand values and trends in the market for the years 2016 and 2017.
In many large organizations, there are different teams for handling customer satisfaction and manages brand equity. Occasionally, these teams don’t collaborate or communicate with each other. Due to this, brand value is deprecated or lost, which as a result directly impacting the customer satisfaction and trust.
The report starts with an overview giving a unique insight into the quality of customer service in the different sector and provide the top ranking of brands, by positive endorsement and recommendation, within the period January 2014-March 2016 and January 2015-March 2017.. The analysis shows that Amazon still leads with many other leading the high score. The research also defines 2016-2017 proportion of lapsed users, and brands with the highest recommendation to satisfaction conversion ratio.
The study further gives the overview of customer satisfaction, high scores by brand satisfaction, low scores by brand satisfaction, and finally a comparison between 2017 and 2016 for brand ranking. Also, the brand sector is reviewed to give proportion of brand satisfaction, it may vary from Automotive, it is analyzed that Mercedes-Benz encourages the highest satisfaction in automotive sector and Volkswagen yet to return to pre-scandal level of recommendation. Other sectors analyzed are Beauty & personal care, Drink, Fashion, Financial services, Food, Foodservice, Household care, Media, Retail, Technology products, Technology service providers, and Travel. Lastly, the report defines the customer satisfaction detailed with influence on trust, the link between usage & satisfaction, the link between lapsed users & satisfaction, the link between exclusivity & satisfaction, and the link between worth paying more & satisfaction.
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Finally, the research study has reviewed the cross-category that includes, premium brands such as fashion sector streaks ahead on satisfaction, most brands earn higher proportion of recommendation than satisfaction, decline in satisfaction for print media is not new and mobile key in to build satisfaction amongst bundled communication brands.
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