Published on : Jan 05, 2018
Albany, New York, January 5, 2018: The global market discussion on data broker can be found in a new report, which has been publicized to the wide repository of Market Research Hub (MRH). The study is titled as “Data Broker Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017-2026” which offers holistic perspective on the market’s growth in terms of revenue in US$ Mn, across different geographical regions namely North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The report offers in-depth insights into the factors driving and limiting the market growth, various trends and opportunities are also given, major advancements in technology and competition tracking is also delivered in the report.
In the initial section, the study starts by outlining the data broker market overview covering its introduction, types and major application. The bulk of data that is being generated from offline and online platforms is being consumed by enterprises to monitor operation and analyses consumer actions. Such data is typically retrieved for understanding trends, opportunities and patterns. In this condition, data brokers assist their clients in analyzing the buying pattern of the customers by providing them vital customer data. This, in turn, empowers organizations to better plan marketing strategies and identify potential customers. Looking to these factors, analysts have found that global data broker market is set to exhibit a robust CAGR of 11.5% during the forecast period 2017-2026. In terms of geography, North America is expected to remain the most attractive market for data brokers throughout the forecast period. Increased use of data in business applications in both the U.S. and Canada is likely to bode well for the prospects of data brokers functioning in the region.
Moving further, the research focuses on major categories, such as data category, data type, pricing model, end-use sector and regions. Based on data category, demand for consumer data is expected remain relatively high. Global sales of consumer data are estimated to command for more than one-third revenue share of the global market by 2026-end. Based on data type, preference of structured data is higher than others. By pricing model, the pay per use paid segment is expected to surpass a market valuation of US$ 163,802.3 Mn by 2026. On the basis of end use sector, the BFSI account for the largest market share in terms of revenue.
Later, in order to provide users of this report with a comprehensive view of the market, analysts have included detailed competitiveness analysis and company players with their SWOT analysis and strategic overview. Top companies operating in the global data broker market include Acxiom Corporation, Experian Plc, Equifax, Inc., CoreLogic, Inc., Fair Isaac Corporation (FICO), Moody’s Corporation, TransUnion LLC, Oracle Corporation, Lifelock, Inc., Thomson Reuters Corporation, Qlik Technologies Inc., H.I.G. Capital, LLC, Ignite Technologies, Inc., PeekYou LLC, TowerData Inc., Alibaba Group Holdings Limited, Bloomberg L.P, IBM Corporation, Datasift Inc., RELX Group Plc., Nielson Holdings PLC, Morningstar, Inc., Wolters Kluver N.V., HG Data Company and IHS Markit.
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