Data Management Platforms a Requisite for Customer Engagement across Verticals Prompts Market Growth


Published on : Sep 28, 2018

Albany, New York, September 28, 2018: Need for apt data management solutions for efficient management of voluminous data from various sources has catapulted adoption of data management platform. Proliferation of digital platforms across industries mandates accurate audience data interpretation emerging from multiple platforms for enhanced business intelligence insights, thus leveraging growth in data management platforms market. A recent research offering titled, ‘Global Market Study on Data Management Platforms’ added to the burgeoning repository of Market Research Hub (MRH) enumerates recent developments and their eventual impact on the growth of data management platforms market.  

Embracement of Ad Technology across Enterprises Facilitates Adoption of Data Management Platform

Surged use of connected devices and emergence of IoT and cloud-based technologies by enterprises have lent reasonable impetus to the growth of data management platforms market. Additionally, sizable spending on ad technology by leading enterprises is also recognized as a potent growth initiator in data management platforms market. 

Adobe Scales New Heights in Data Management Platform with Adobe Audience Manager

Sensing the pertinence of accurate data analytics for business insights, market leader Adobe is all set to introduce a refurbished data management platform (DMP), Adobe Audience Manager. The latest innovation in the realm of data management platform is expected to enable accurate actionable insights for superlative enterprise applications. Some of the advanced features added to Adobe Audience Manager comprise context aware sessions, audience analytics, analysis workspace, and map visualization capabilities to harness for mobile apps. With these cutting edge technological aid, Adobe aspires to justify its lead in data management platform market. 

Media Agency in the Functionality Segment Steers Growth in DMP Market

The report delves deep into several segments and factors prevalent in data management platform market. Based on thorough research derivatives, the report identifies data source, deployment, and end-user as core segments in data management platform (DMP) market. Based data source, DMP market is compartmented as first party data, second party data, and third party data. On the basis of deployment, DMP market is splintered as cloud-based and on-premise. In terms of end-user, data management platform market is classified as media agency, brand/retailer, publisher, and AD network. This section of the report allows readers to gauge the implications of segments in maneuvering holistic market growth besides enabling readers to identify the segment associated with surged revenue streams in data management platform market. 

In parallel, the report also offers veritable research output on regional diversification of data management platform market, based on which the DMP market is demarcated as Europe, North America, Latin America, Middle East and Africa, Southeast Asia, Asia Pacific, Japan, and China. The report entails veritable details on various business tools and tactics instrumented by market players to leverage growth in data management platform market, and their subsequent impact on end-user response.

Competition Spectrum: Data Management Platforms Market

Elaborate research findings collated in the report allow readers to comprehend the impact of business strategies in bolstering growth in data management platform market, as well as the efficacy of these strategies in fostering desired end-user response such as consumer preferences and eventual purchase decisions. Market players can engage in descriptive analysis of these strategies to infer core deductions, based on which lucrative business decisions can be implemented in the interest of amplified growth in data management platform market. Chief players profiled in the report include, Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Lotame Solutions, Krux Digital, LLC, amongst others.  

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