Digital Gaming Market: Increased Disposable Income Expected to Reflect Positively on the Growth


Published on : Jul 19, 2018

Albany, New York, July 19, 2018: With smart phones and internet being ubiquitous, digital gaming market has witnessed considerable surge. Further, incorporation of novelties such as virtual and augmented reality lend impetus to the growth of digital gaming market. To understand the efficacies of recent developments on the growth of digital gaming market, Market Research Hub (MRH) has collated a recent report study titled, ‘Data Sheet on Global Digital Gaming Market (2018-2023)’ to its repository.

Digital Distribution of Game Content: Top Tend in Digital Gaming Market

To remain competitive in digital gaming market, market players are laying primary focus on product differentiation. Leading game developers are exploring digital distribution to align with end-user expectations. To sustain competition in digital gaming market, market players are also investing considerably on acquisitions and mergers.

In its stride to innovate digital gaming, leading gaming giant Ubisoft has recently completed acquisition of Blue Mammoth Games. Banking on the latter's expertise to develop multiplayer online games, Ubisoft envisions to expand its offerings and cater to an extended gamer base. Further, to ensure its dominance in digital gaming market, Ubisoft has recently unrolled new Trials game.

Additionally, in a path breaking development in digital gaming market, leading gaming giant, Electronic Arts has affirmed about its recent acquisition of a subsidiary of GameFly. This acquisition will allow Electronic Arts to have complete ownership of GameFly's cloud gaming technology. With this development, the company aspires to strengthen its capabilities in cloud gaming, integral for seamless functioning of games irrespective of devices. The company envisages to target more customers with its enriched offerings in cloud gaming.

Mobile Games Emerges as the Fastest Growing Segment in Digital Gaming Market

Veritable research findings compiled in the report allows readers to have a clear understanding about market segments. This section of the report enlists platforms, revenue models, and genre as key segments prevalent in digital gaming market. On the basis of platforms, digital gaming market is segregated as PC games, mobile games, and console games. Based on revenue models, digital gaming market is sectioned as freemium model, pay to play model, and advertising model. On the basis of genres, digital gaming market is split as shooter, role-play action, sports, strategy, and others. Elaborate account of market segmentation presented in the report allows readers to draw key insights about the impact of market segments in steering growth in digital gaming market. Also, the report enables readers to identify the segment associated with maximization of revenues in digital gaming market.

Alongside, the report also presents a comprehensive summary of regional distribution of digital gaming market. Based on regions, digital gaming market is sectioned as Europe, North America, Latin America, Asia-Pacific, and Middle East and Africa. Based on veritable inputs on regional segmentation, the report enlightens readers to gain cues about various marketing practices administered by core companies and their corresponding impact on end-user response.

Competition Matrix: Digital Gaming Market

Unbiased research components compiled in the report enables readers to understand the impact of marketing strategies in influencing favorable end-user response. The report evaluates the efficacies of these practices in manipulating end-user preferences and their eventual purchase decisions. New and existing players can facilitate deep analysis of these practices to decipher key understanding and develop new perspectives. Based on this understanding, market players can implement profit oriented marketing decisions and investment policies that fetch revenues and ensure sustenance in digital gaming market. Key players identified include, Activision Blizzard, Electronic Arts, Take-Two Interactive and Ubisoft    

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