Precise Analysis of Digital Trends in the U.K. Market- April Spring 2017

Published on : May 17, 2017

Albany, New York, May 17, 2017: With the rapid advancements in technology, the world is adopting more and more digital services. The latest trends in the digital world, contributing towards enhanced customer experience, customization, and multi- platform marketing techniques, which as a result gaining immense momentum globally. Market Research Hub (MRH) has recently announced the inclusion of a new study to its mega-repository of research reports, which is titled as “Digital Trends Spring - UK - April 2017”. This study highlights the growing digital trends in U.K., which includes consumer behavior towards digital tools present in the market. Additionally, the report includes market size and forecast analysis, complete with market drivers that illustrate the forces that shape the overall digital trends market.

The major focus of the study is digital products which are in high demand among consumers, such as Mobile phones, Smartwatches, Computing and gaming, In-home entertainment, Internet access and Online activities, Technology buying habits and attitudes. The report identifies that on account of several digital technologies available to the customers, everyone has the tools to get aware about the latest digital trends. Smartphones are now central to the lives of most U.K. residents. In 2017, more than 80% of UK internet users will have a smartphone. Likewise, the time grownups spend with mobile devices will continue to exceed the time spent with desktop or laptop PCs. This has boosted the smartphone and tablet’s market revenue growth.

Moreover, the report also adds that the smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are generally more price sensitive. Considering this fact, handset manufacturers need to provide existing smartphone owners with compelling reasons to upgrade their devices for the better service. But, at present, the manufacturer of the smartphones faces a challenge in this task because, the smartphone has evolved to the stage where to provide significant and noticeable improvements in the essential features is not easy, as most of the consumers do not want to upgrade their devices.

Apart from that, the research includes market commentary on the mobile phones and smartwatches and analyzes that the market is facing the challenge of smartphone innovation with some prime features such as wireless on the charge, foldable phones, intelligent conversation. Due to this, some major players dropping modular designs. Also, smartwatch potential emerges as the purchase intention gap narrows. Whereas, in computer and gaming, focus on hybrids is the key segment as tablet sales plateau continues. Leading companies like Lenovo Yoga A12 are coming with haptic feedback keyboard and; Nintendo aims to shake up the console market again.

Some of the major drivers in the internet access and online activities, especially in U.K. observed by the study are:

  • Mobile gaming driving app growth
  • Social media platforms focusing on live video
  • Chatbots have a strong appeal for a young, female audience
  • Digital wallets continue to evolve

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At last, the report also includes the comparison of market in internet access Methods in the last three months for France, Germany, Italy, Spain and the UK, of January 2017.

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