Published on : Nov 20, 2017
Albany, New York, November 20, 2017: Market Research Hub (MRH) has included a new report in its repository titled ‘Digital Trends Quarterly: Online Security and Privacy - UK - October 2017’. The study report present in-depth analysis and insights on current digital trends substantiated by supporting data points. The research study reveals that there are some online security measures to protect digital privacy, which can be compromised when individuals inadvertently download hostile software from the internet. The report also provides useful insights on how to secure important financial transaction activities by designating a second computer or by protecting critical banking and payment details using safety measures such as passwords and pins. The biggest challenge for online security and privacy is to secure sensitive financial data and protect it from phishing and theft. The report also reveals that one in 10 people have stated that their main concern pertains to sensitive personal information being used by brands for advertising purposes. Another concern expressed by individuals relates to governmental tracking of personal activities online. People are becoming aware of their right to privacy and this applies to information shared on online media and social networks as well.
The report starts with an overview of online security and privacy and this is followed by the executive summary. Critical market data regarding a rapid increase in the proliferation of mobile phones and smartphones, ownership of computers and smartphones across households in the UK, metrics pertaining to family owned gaming consoles and home gaming and entertainment systems, along with insights pertaining to a strategic shift towards smart TVs and other smart gadgets across homes in the United Kingdom is highlighted in the report. The report also reveals that growth in the computing and gaming industry is increasing the trend for hybrid laptops. Details of online activities carried out by people including activities related to financial transactions is also captured in this report.
There has been an increasing adoption and ownership of technologically advanced products in the consumer goods sector in the UK and details of this are covered in detail in the report. This research study also focuses on the huge market demand for smartphones and smart watches and other devices that can help track health and fitness of the people such as fitbit devices, health monitoring gadgets, etc. The report makes use of abbreviations, appendices of data sources, and other information to support the research and details of this are also presented in the report for the readers’ benefit.
Key Report Highlights
- Uplifting of upgrades looks increasingly challenging
- Hybrids marching towards mainstream
- Steady, constant adoption to 4K continues to rise
- Popularity of online video viewing drives contribution from big players
- Financial security is the biggest cause of concern, but few people are more protective of their personal online identity
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