Published on : Jun 15, 2017
Albany, New York, June 15, 2017: The retail experience hasn’t really changed much for many years. But today, there are several important and rapidly evolving transformations taking place in the way retailers and their customers interact. In France, retailers used to buy DIY goods in the last 12 months, either in-store or online. Also, consumer enjoys the largest participation share in DIY activities. To explore more in-depth details in this market, Market Research Hub (MRH) has recently broadcasted a new study to its vast archive of research reports, which is headlined as “DIY Retailing - France - May 2017”. This study contains all key information about international and national DO-IT-YOURSELF retail chains, including data on turnover and numbers of DIY markets in France.
As per the findings, in France 80% had shopped for DIY over the last year, and DIY sheds most popular with homeowners. Already, the DIY customer is often highly involved in the purchasing decision. DIY demands a level of understanding of the product, how it is used and whether the customer has the skills to properly handle it. Retailers need to respond to demographic changes, such as an aging population and millennials entering the prime DIY life stage. It has been analyzed that big-box retailers attract older and most affluent customers. Leading specialists have maintained their share of the market, but the sector is concentrated.
Firstly, the report presents an executive summary, covering market size, the housing market, channels of distribution. Moreover, it highlights key metrics, market shares, leading specialists, sector size and forecast to 2021. Channels of distribution mainly include hypermarket/grocers, online, garden centers and DIY. Nowadays, new trends in shopping behavior, technologies (Internet and mobile phones) and regulation (the Raffarin Act on big store location and other laws on retail pricing) are described in order to show what challenges French retailers will face in the near future. The French DIY sector has been resilient recently, with spending lifted by a stable housing market and an increase in the number of homeowners. The report further analyzes that here are few opportunities for organic growth and competition is growing from online and other channels. Online retailers ahead of all the store-based retailers online.
Moving further, the research highlights the market issues, opportunities and key drivers that are influencing the market status. As per the research findings, Leroy Merling has grown market share most. The two leading chains, Leroy Merlin and Castorama generate 40% of sector sales and there is a long tail of smaller players.
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