Published on : Nov 19, 2018
Albany, New York, November 19, 2018: A new study highlighting the success of cosmetics brand Drunk Elephant in the US has been added to the repository of Market Research Hub (MRH). The research titled, “Success Case Study: Drunk Elephant - Finding the sweet spot between natural and effective personal care” offers analysis that can help FMCG brands understand the successful strategies.
The study analyzes the growing popularity of Drunk Elephant, not only in the US but also in Canada, UK, and Australia. According to the study, Drunk Elephant has been able to create a strong brand perception among consumers, owing to its focus on maintaining a balance between natural and effective.
According to the study, Drunk Elephant has positioned its products at a wide consumer base rather than targeting a niche. The brand has been consistently working on educating consumers about the rationale needed to be considered while choosing ingredients.
The study on success of Drunk Elephant in the US also highlights that brands who risk going against the trends can reap in the benefits. Although the skincare industry is moving towards organic, Drunk Elephant offers products that had clinical ingredients in them.
The report also finds that Drunk Elephant has attained huge popularity without relying too much on social media influencers or celebrity endorsements. Instead, the company has exclusively focused on gaining rave reviews through positive word-of-mouth.
The popularity of Drunk Elephant has also been boosted by mainstream media coverage. A number of publications, including Forbes, Vanity Fair, and Harper’s Bazaar have positively covered the brand, which has led to surging interest. Further, the story of Drunk Elephant’s Chief Creative Officer, Tiffany Masterson, a mother of four who took upon a job selling soaps during the recession, has also endeared the brand to a number of female customers.
The study offers insights to FMCG brands to learn the best marketing and product strategy practices so that they can incorporate these in their offerings. The report also helps the readers in understanding the key trends and attitudes of consumers. The insights mentioned in the research study can also help the reader in understanding the broader developments in the consumer goods industry. The study can also help the reader in making sound decisions on the basis of consumer trends. The focus on new product development can also help readers in gaining credible insights on the likely path to follow for success in skincare segment.
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