Published on : Jun 06, 2018
Albany, New York, June 6, 2018: Over the years, energy drinks have been enjoying a growth in popularity, especially among the younger generation. Given their demand, companies have capitalized on this lucrative market and flooded it with all kinds of variations of these drinks. With a prime focus on its consumption in United States, a fresh study titled “Energy Drinks - US - May 2018” has been released and publicized to the wide repository of Market Research Hub (MRH), which is an extensive consumer survey report which provides in-depth analysis and insight maintained by a range of data. The study offers various major aspects of the market, covering consumer attitudes in the current scenario, future prospects and market size for the period of 2012 to 2022. In order to provide accurate results, the research considers total US sales and fan chart forecast of energy drinks, at current prices until the end of 2022.
As recorded by the research analysts, steady growth has seen in 2017 with sales grew an estimated 5.6% bringing the energy drink/shot market to $13.4 billion. Besides the positive growth of 4-5% per year, which is forecasted through 2022, when the market is expected to reach about $16.9 billion.
It has been estimated that on account of increasing health awareness and busy lifestyle coupled with growing consumer awareness regarding health benefits of the product are steering the demand for energy drinks in the United States. Almost 60% of the male and 40% of the female population in the US is habituated to these beverages and it is further expected to boost the regional market. The dominant energy drink segment, with 91% market share, has been driving market growth from 2012-17 and is projected to continue to do so. The smaller shot segment has struggled to stay relevant in the competitive beverage category.
At first, the market overview section of the report explores the market dynamics such as drivers, issues, and opportunities that currently have a strong impact on the U.S. market for Energy drinks. In the present time, managing health, weight and energy in busy, on-the-go lifestyles are the prime aspects boosting demand for energy drinks market. Besides, positive macroeconomic context strengthens spending on energy drink, finds the study. There are still some of the major issues in this market right now, such as energy drinks often seen as “not for people like me” beyond 18-34 male demographic, and there are concerns related to ingredients, safety and sweetness limit consumption which are somehow impacting the market.
Another part of the report highlights behaviors and preferences in energy drinks/shots on the basis of various segments such as by age and gender, household income, parental status and Hispanic origin. Moreover, the US energy drinks market comprises different companies and presents a complete profile of their products, strategies, and company portfolio. Presently, there are four largest players account for 95% of MULO sales. It has been analyzed in the study that Monster confirms leading position in the market. Red Bull expands reach and Rockstar grows, but slowly. Also, smaller natural labels innovate in flavors and functionality.
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