Global Demand for Eye Makeup Products Leading toward High Growth in Market Revenue, Research Projects US$7,820.4 through 2022


Published on : Nov 20, 2017

Albany, New York, November 20, 2017: The eyes are the windows to the soul, and they are the brightest and the most beautiful features in a woman's face. The power of makeup is a really wonderful tool for eyes, which can use to get really creative with, helping to complete overall look. In the present time, the introduction of new and innovative eye products that are suitable for modern lifestyle is stoking growth of the eye makeup market. Market Research Hub (MRH) has freshly broadcasted a new study titled “Eye Makeup Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2022” to its massive online portfolio, which provides historical information about the global eye makeup market in great detail, which includes in-depth assessment of 2012-2017 figures of leading segments to understand their current position and growth prospects over the given forecast period.

Every woman wants to enhance beauty of eyes with perfect eye makeup that can make eyes look all-the-more impressive and beautiful. The rising concerns for appearance among millennial and Generation Z women is a prime driver boosting global eye makeup market. Eye makeup products include eye-shadow, eye-liner, eye-brow products, and other products that can enhance the eyes.

Key Highlights from the Report

As per the research key findings, the global eye makeup market estimated to be worth US$5,867.5 mn by the end of 2017 and further reach a valuation of US$7,820.4 mn by the end of 2022. Also, the market will grow steadily at a CAGR of 5.9% between 2017 and 2022. Today, increasing sales of beauty products through online shops and mail-orders that complement traditional physical retail stores is also a factor booming its global market.

It has been further explained that introduction of new and innovative eye products such as waterproof makeup, Smudge-free eye makeup and smoky eye makeup products are creating high demand. Waterproof makeup is preferred by sportswomen who participate in swimming, athletic and other humid outdoor sport. Smoky eye makeup has really become popular among several women all over the world especially to famous female showbiz celebrities.

Another vital factor analyzed in the study is the demand for mineral eye makeup. Mineral eye makeup is increasingly gaining popularity in the market as it is natural and contains inorganic substances sans carbon. With the increasing demand for natural mineral eye makeup products, the overall eye makeup market will receive a boost in the upcoming years. Lastly, the introduction of 3D makeup printers holds immense promise for the growth of eye makeup market.

Segmental Analysis

The report segments the global eye makeup market by product type, sales channel, price, source, and region. Through the regional analysis, research forecasts APEJ region is expected to lead vis-à-vis revenue in 2017. Going forward, APEJ is anticipated to display the leading growth rate over the forecast period. Also, North America is a key market for eye makeup on account of substantial spending on health and beauty products. On the other hand, on the basis of product type, the market has been segmented into mascara, eye shadow, eye liner, eye pencil, eye brow, and others. Of these, eye liner estimated to remain most valued product segment. By source, the segments into which the global eye makeup market is divided are chemical, natural, organic, halal, and other sources.

Furthermore, the report includes a detailed assessment of the competitive strategies adopted by key players in the global eye makeup market. At present, key players active in the global eye makeup market include L’Oreal, Estee Lauder, Chanel, P&G (CoverGirl), Avon, Revlon, Shiseido, LVMH, HUL, and Colorbar Cosmetics Private Limited.

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