Brazil Facial Skincare Market Analysis Depicts Slow Growth, Anti-Aging Products Category Drives In Terms of Sales


Published on : Dec 29, 2017

Albany, New York, December 29, 2017: Facial skincare is quickly becoming one of the most important subjects in the health industry. The majority of people around the globe are spending money on their beauty care products, which directly impacts its market growth. Recently, a study has been broadcasted to the wide repository of Market Research Hub (MRH), which majorly focuses on the Brazilian consumers along with their attitudes towards using skincare products. The report is titled as “Facial Skincare - Brazil - November 2017” which briefs an overview of Brazil market along with the drivers that are driving the growth, trends that are governing the market and also the restraints that are controlling the market growth.

Report Structure

This exhaustive research report starts with basic definition of the market, which can help the readers have a complete understanding of the market. Moreover, it highlights challenges as well as opportunities present in the market. It is followed by statistical presentation of various kinds of analysis like consumer preference, skin concerns, skin types by occasion, types of beauty products and its demand among Brazilian population. Also, with an extensive forecast period of 2017-2022, the study estimates market size which includes historical analysis of data from 2012 to 2016. It mainly covers retail sales of facial skincare products, by value.

A detailed analysis of the key players along with its market share, marketing campaigns and actions, innovations are also presented for the benefit of the readers.

Key Highlights from the study

  • Brazil facial skincare market has some barriers to overcome in order to boost use and sales growth. A major issue is that women are buying less facial cosmetics. Many Brazilians do not know which products are ideal for their skin. In the past few years, analysts find that growth in the cosmetic skin care market mainly driven by the continuous innovation and development of more effective anti-aging and sun protection products. As per the recent findings, facial skincare market in Brazil is driven by massive sales of anti-aging products.
  • In Brazil, the economic recession has damaged retail sales of skin care products. Another fact is that some new needs arise in the market for facial products, consumers are very much aware of the products they use. The consumer research shows Brazilians fear allergic reactions; don't know which product works better on their skin, and mistrust the benefits promised by brands. Therefore, Manufacturers are constantly putting efforts to meet their need, such as Industry can develop cosmetics with visible blue light protection, and there is also space for probiotic and vegan products.
  • Some of the major market drivers that can influence market growth include lacking products developed for skin with psoriasis. On the other hand, usage of electronic devices opens opportunities for new products. Launches of vegan facial cosmetics increase globally. Also, there are few launches of anti-pollution facial soaps.
  • Facial masks, cosmetics recommended by dermatologists, and products based on charcoal and coffee could also boost market sales. Presently, Avon leads in terms of sales of facial skincare products. Probiotics and ingredients that can replace water have opportunities in the market.

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