Analysis of Facial Skincare in China with Major Factors, Consumer Preferences, and Leading Players in 2017

Published on : Sep 05, 2017

Albany, New York, September 5, 2017: Market Research Hub (MRH) has included a new report in its vast data inventory, titled “Facial Skincare - China - August 2017”. The report talks about the key factors influencing the facial skincare industry in China and demand for facial skincare product among Chinese consumers. The report also provides an insightful and holistic analysis with regards to consumer preference and key companies that manufacture facial skincare products. Conducting a study on the industry landscape, the report discusses that importance of facial beautify and care continues to gain traction in China. The robust economic growth of the country has influenced several aspects of lifestyle of Chinese consumers including maintenance of one’s appearance and looks. The expansion of middle class, with higher disposable income are willing to spend more on facial skincare products and therapies.

According to the report, consumers are considering features such as whitening and hydrating as essential attributes when evaluating effectiveness of a product. This, in turn, indicates the fundamental impression facial skincare brands must deliver primarily. Moreover, many of the brands are introducing products with zeros side-affects, assuring complete safety in order to gain a competitive edge in the market. Upon that, increasing focus on increasing functional benefits (eg plumping and firming) are areas where brands try to display their uniqueness.

The report further provides information on how the facial skincare market has continued to grow over the recent years in China. As per the report, women in China use more facial skincare products as compared to men. Chinese brands are gaining momentum and are anticipated to become popular skincare brands. In addition, there has been a significant rise in demand for premium-priced serum and eye cream. Factor as such as expected to propel the growth of the facial skincare market in China over the next couple of years. Sales of facial skincare products are also expected to be influenced by factors such as preparing oneself for more extreme climates and greater attention towards self-appearance.

Despite the recent fluctuations in China’s economy, the demand for facial care product continues to surge ahead. Of late, Chinese consumers are increasingly inclining towards premium-priced skin care; a trend which is likely to more evident in the near future. Consumer are opting for facial skincare products from premium brands. Besides increasing awareness of personal wellbeing and rapid urbanization, higher consumer expenditure on top-quality functional skin care products is reflecting favorably on the skincare market in China. 

Changing consumer attitude from price-oriented to brand and quality-oriented and more acceptance towards premium brands are additional growth factors of the market. Online platforms are enabling consumers to easily gain access to international brands. The sales of facial skincare in the mainland China is also being boosted by the increasing overseas purchases that is helping in increasing the popularity of premium brands.

The report provides latest market trends and serves as a tool for the reader to uncover sources of future growth prospects of the facial skincare market in China.  Also, the report comprise of detailed analysis of the competitive landscape and strategies implemented by leading skincare brands.

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