In-depth Analysis of Fashion Technology & Innovation in the U.K., Covering Primary Factors, and Consumer Preference – 2017


Published on : Sep 05, 2017

Albany, New York, September 5, 2017: In the future, leading fashion brands and retailers will be the ones who adopt the latest technology skillfully to improve the consumer’s shopping experience. In order to sustain and excel, fashion brands will have to identify the changing shopping patterns. In addition, further integration of automation in retail is expected to support the consumer requirements that are focused towards self-service cash-drawers and chatbots & in-store LED screens to support greater online services. This will permit a greater availability of expert staffs to offer direct style guides and allow retailers to provide a more personalized shopping experience. Considering the growing importance of fashion technology & innovation, a new report titled “U.K. Fashion Technology & Innovation- August 2017” has been compiled and freshly published to the vast repository of the Market Research Hub (MRH).

The report offers insightful data by analyzing the present situation of the fashion industry and factors that are influencing consumers’ shopping habits in the U.K. In the report, readers will also come across a number of forward-looking statements regarding the future potentials as well as solid assessments on crucial elements and prospects of the fashion industry.

Firstly, this report offers an industry overview that evaluates the scope of study, describing the basic objective of the research.  In the following section, the report talks about the key issues & opportunities that are influencing the U.K.’s clothing market.  An executive summary is also provided in report highlighting the key findings that are supported by a range of data.  The clothing market continues to become more challenging, which is forcing retailers to try every possible option in order to stay competitive. In recent years, brands, manufacturers and retailers are actively focusing on adoption of latest technology and innovations. In the meantime, many of the latest innovation such as in-aisle payments, online sizing tools and magic mirrors have already taken the center stage and are improving online and in-store shopping experience. However, it is crucial for retailers to emphasis on technologies that are aligned with their target customers.

The report also offers an insightful analysis of the clothing industry in U.K., providing a brief introduction to the industry, and latest trends.  As per the key findings in the report, the clothing industry is likely to become more competitive in the forthcoming years. Moreover, factors such as increasing internet use among aged females, rising popularity of artificial intelligence & experiential retail is expected to change the overall dynamics. While compiling the report, a number of additional factors were also taken into account including, consumer attitudes towards shopping for fashion, increasing preference for digital screens and rising demand for more precise deliveries. The report also identifies the expectations of a modern consumers and the innovations that they would be interested in when shopping online or in-store. In the forthcoming years, more people are expected to shop using smart devices, which will prompt brands to expand their digital imprints.

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