US Feminine Hygiene and Sanitary Products Market: Manufacturers Focusing on Launching Natural and Organic Products

Published on : Apr 26, 2018

Albany, New York, April 26, 2018: A new research report titled, “Feminine Hygiene and Sanitary Protection Products - US - APRIL 2018” has been added to the research repository of Market Research Hub (MRH). The research study offers in-depth analysis and insights on the US feminine hygiene and sanitary protection products market. A comprehensive assessment on the key market factors that are driving the growth of the market has been included in the report for the perusal of the readers.

According to the research study, the US feminine care market is moving towards a phase of volatility and fluctuations. P&G, one of the prominent players in the market, is focusing on consolidating its position in the market, whereas private label companies are penetrating the segments that were small players had a hold. According to the study, rapidly growing geriatric population continues to be a challenge for manufacturers, however, improvements in brand involvement and growing emphasis on durable sanitary protection can open up new avenues of growth for market players.

The research report offers holistic analysis and insights on the key trends that are shaping the growth of this market. According to the report, developing products that aid females in managing bladder leakage can be an opportunity segment during the forecast period. Key players in the market can also tap into the evolving opportunities by engaging with potential consumers on an emotional level.

On account of increase in the female geriatric population in the UK, the feminine care category is likely to witness sluggish growth in the country. Increase in the number of women who reach the age of menopause is also impacting the growth of the market. According to the research study, pregnant women continued to be an under-tapped opportunity for market players.

The business intelligence study also offers in-depth analysis on the prevailing competition landscape in the market. According to the research study, P&G continues to consolidate its position in the market, whereas Prestige is gaining market share at a steady pace. Leading brands continue to be at the forefront of innovation and dominance, whereas private label continues to gain ground.

The research study also highlights the growing penetration of natural and organic feminine hygiene products in the market. As awareness related to the benefits of natural and organic products is growing, key players are focusing on increasing their product portfolio in this segment. In addition to these holistic insights, the research study also offers information and analysis on the important factors that consumers keep in mind while choosing sanitary protection products.  

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