China Fermented Soft Drinks Market: High Demand for Lactobacillus Drinks Driving Growth

Published on : Apr 30, 2018

Albany, New York, April 30, 2018: A new research study titled, “Fermented Soft Drinks - China - APRIL 2018” has been added to the comprehensive research repository of Market Research Hub (MRH). The research offers in-depth analysis and insights into the key factors that are likely to influence the China fermented soft drinks landscape.

According to the research study, the pervasive health and wellness trend is sweeping the fermented soft drinks landscape in China, and this segment has the potential to become one of the most prominent channels in the soft drink category in the future. The research study offers quantitative data on the total market value of fermented soft drinks in China. The leading companies and brands operating in the fermented soft drinks landscape have been analyzed in detail in the report.

In addition to thorough analysis on the competitive landscape in this growing market, the research report also studies the key motivations and aspirations of the target audience. The consumer interest and motivations have been analyzed in detail so that manufacturers can develop effective strategies to appeal to the ever-evolving tastes. According to the study, lactobacillus drinks remain one of the most popular fermented soft drinks in China. Concentrated enzyme are the other leading fermented soft drink product in China.

Highlighting the unmet needs of consumers, the report opines that Chinese consumers have high expectations from fermented soft drinks. As a significant majority of consumers in China look at fermented soft drinks as functional drinks, the pressure is on manufacturers to meet the expectations of the target audience.

According to the study, demand for chilled lactobacillus drinks is likely to grow at a higher pace during the assessment period. The growing demand for fermented juice can lead to a revival of the category in the near future. In a bid to study the key developments that have shaped the market, the study offers complete information on the new launches in the juice category and subcategory for the period 2014-2017.

According to the report, a majority of consumers in China are consuming RTD drinks to boost their digestion process. A significant percentage of enzyme products are imported from Taiwan and Japan. Wei Chuan remains one of the notable players in the market, as it has got a ‘blue hat’ endorsement. A number of key players in the market are focusing on launching fermented drinks that are especially targeted towards females.

Overall, the research study on fermented soft drinks in China offers in-depth analysis and insights on the key factors that are likely to shape the market in the near future. Readers can expect qualitative and quantitative insights from the research study that can be used to formulate business strategy.

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