China Festival Shopping Environment Comprising Significant Contribution by Online Shopping, 2018


Published on : Jan 24, 2018

Albany, New York, January 24, 2018: In China, the craze about festivities is quite renowned. The population is very much active in buying gifts and goods during the festive season. It has been analyzed that, festivals are reshaping consumers’ spending patterns, especially online shopping festivals. In order to understand this trend and market scenario, a new report has been added to the wide database of Market Research Hub (MRH). This research study is titled “Festival Shopping - China - January 2018”, which focuses on offering a clear picture about the shopping influences occurring in China, together with retailer contributions directed at the festival shopping sector.

As per research findings, greater spending power as well as choice are motivating individualization among consumers. Furthermore, the need for modernization by brands and retailers is also making a positive impact on the target market. It has been analyzed that, better quality experiences is another factor enhancing the union of festival shopping with festive entertainment. Interestingly, travel spending is additionally internationalizing China’s festival shopping inspiration. 

This research report starts with the executive summary that talks about the market as well as consumer knowledge. Under this, key shopping festivals, festival spending factors and sector spending emphasis. A figurative data comprising, factors encouraging consumers to buy during festivals, October 2017, is offered to present a clear picture. Further, consumer attitudes to online shopping festivals, October 2017, can also be checked without any hassle. Readers can even analyze issues and insights concerned with the festival shopping market in China. Moreover, market size & forecast along with monthly total retail sales of consumer goods, September 2014-November 2017 is part of this intelligent research report. The research puts a stress on both traditional Chinese festivals as well as commonly celebrated Western festivals.

As the report proceeds, readers can gain information about market drivers like healthy consumer economy, creative disruption of online retail and significant growth of travel spending. Further, a deep focus on the competitive strategies is also discoursed for making this assessment a worthy source for investors. Most importantly, festival spending factors are covered in this research that are vital for judging the trends in the market. Tradition and gifting are considered significant among the Chinese population; moreover, older male traditionalists merged with younger female experientialists are some evident factors dropping their effect on the China festival shopping sector. This research study is fenced with useful figures and tables for making the assessment a complete package to readers and new investors.

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