Financial Literacy in the US Analyzed and Reviewed in a New Research Study


Published on : Jun 06, 2018

Albany, New York, June 6, 2018: With more US citizens being sensitized about accurate financial investments, financial hygiene in US is gradually gaining traction. Better practices pertaining to financial hygiene is believed to contribute towards the growth of US financial literacy landscape. In its recent research report titled, ‘Financial Literacy - US - May 2018’, Market Research Hub (MRH) has laid down key factors that contribute significantly towards the growth of US financial literacy market.

Robo Advisors and Financial Management Tools: Key Trends in US Financial Literacy Market

With April being the financial literacy month in the US, key fintech institutes rendered considerable focus to imbibe financial management skills among millenials and children. To spearhead financial literacy in US, several institutions have also introduced financial management tools and Robo advisors that aid US citizens to understand and manage their finances adequately, thus contributing towards the growth of US financial literacy market.

Resonating with financial literacy month, Ally Bank has focused on several insightful events organized in numerous educational institutions to impart preliminary knowledge about money management skills. The events featured key lessons compiled in Ally’s book, Planet Zeee and the Money Tree, based on basic financial education targeted for children aged 6-10 years. These novel initiatives undertaken by industry leaders are aimed to instill knowledge and confidence among end users and thus elevate the growth patterns of US financial literacy market.

Additionally, to motivate end-users about financial literacy, Ally Bank, in its recent announcement disclosed about rolling out its brainchild mobile game. The game is an augmented reality based game that encourages end-users to evaluate their savings objectives with the aid of strong visualization. With this innovative dimension, Ally aims to strengthen US financial literacy.

Vital insights collated in the research report gives a thorough understanding about the market definition and also summarizes the key components prevalent in the US financial literacy market, and their corresponding impact on the growth of the market. Alongside, the report also enlists key trends and developments that shape the US financial literacy market, along with evaluating the influence of these components on the purchase journey of end-users.

The report also highlights the information related to marketing strategies administered by major companies in the US financial literacy market. Perspectives compiled in the report allows the readers to understand the profit driving factors and facilitate accurate analysis for informed investment decisions.

Leading Players in US Financial Literacy Market

Perspectives summarized in the research report lays clarity in determining the factors that impact purchase preferences of US financial literacy market. The report also includes imperative insights about the impact of relevant components on customer responses. New market players and leading players can also gain significant information about the profit oriented strategies and design effective plans that will ensure their revenue generation in US financial literacy market. Key players identified are, Ally Bank, Wells Fargo, and Allstate among others.

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