Global Consumer Survey on Flavor Appeal in Chocolate Highlights latest Innovation Trends from Q1 2017


Published on : Jul 21, 2017

Albany, New York, July 21, 2017: Chocolate is undoubtedly one of the world’s most popular flavors, whether it’s used as a confectionary treat, in baked goods, or to enhance a delicious dessert of any other kind. Recently, a global consumer survey by the research experts has been done on the growing preference of flavored chocolates. The detailed insights have been presented in a study titled “Flavor Appeal in Chocolate 2017: Insights from 2017 Q1 global consumer survey and latest innovation trends in chocolate” and broadcasted to the mega-repository of Market Research Hub (MRH).

Chocolate's appeal lies in its aroma, taste and texture or mouth feel. These qualities define the complex flavor of chocolate. The study discusses the unique flavor innovations that are vital to sustaining excitement in dynamic, indulgence-led food categories such as Chocolate. In this study, the report analyzes Poland, Italy and Sweden are among the most experimental countries. Through this analysis, consumer's attitude to experiment with food flavors has been analyzed.

Today’s consumers are sensation-seekers and are drawn to indulgent, artisanal and fresh food products. In the first part of the study, analysts have examined the variety of flavor experimentation in food. It has been analyzed that flavor innovation in food products is an integral tool for addressing consumers' desire for intense and complex sensations resulting in increased experiential pleasure. Chocolate is undoubtedly one of the world’s most popular flavors, whether it’s used as a confectionary treat, in baked goods, or to enhance a delicious dessert of any other kind.

Moreover, the research highlights the appeal of flavor types in Chocolate. As per the findings, back before it becomes one of the most popular sweets in the world, chocolate was commonly used to create savory flavors. There are still plenty of recipes that call for chocolate as a savory ingredient today. According to the report, more than 40% of global consumers prefer sweet flavors in chocolate.  The fact is, the flavor of chocolate, especially when provided with ingredients such as Advanced Biotech’s Natural Choclatone, make it great for experimentation.

The next section of the study reveals ‘on trend’ flavor innovations in Chocolate because new challenges and exciting trends are emerging all the time. It is well identified that chocolate is pure indulgences; their appeal is the promise of a moment of gratification and pleasure. Taste and flavor are crucial. Chocolate flavor has also become increasingly common in the creation of cosmetics. Also, it’s not just flavored lip balm that are in demand, chocolate flavor and aroma can be found in lotions, facial masks and much more.

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