China Frozen and Chilled Ready Meals Continue to Witness Benefits of Consumer Preference for Nutritionally-balanced & Authentic Meals

Published on : Sep 18, 2018

Albany, New York, September 18, 2018: Growth prospects of the ready-to-eat meals in China have remained questioned in recent years, owing to the competitive pressure from food delivery services and the retail industry. However, ready meals hold significant potential in terms of demand in China, with key players putting efforts on new product innovation. These efforts of the Chinese ready meals manufacturers are already paying off in the country. Aforementioned insights have been gleaned from the report titled “FROZEN AND CHILLED READY MEALS – CHINA – AUGUST 2018,” which has been recently added to the comprehensive repository of Market Research Hub (MRH).

Leading players in the China frozen and chilled ready meals industry are focusing on changing consumer perception regarding these meals as something quick to consume. On the other hand, ready frozen and chilled ready meals continue to play a vital role, with consumers increasingly seeking for nutritionally-balanced, yet tasty meals, which are authentic. Chinese market for frozen and chilled ready meals is coercing with the trend observed in the Japan and the U.K., where consumers are educated to perceive ready meals as special treat at home.

China Frozen and Chilled Ready Meals – Report Contents

This report offers a detailed analysis and insights on China frozen and chilled ready meals industry, underpinned by a wide range of relevant and important data. Introductory- as well as top-level content has also been offered in the report for providing readers with an overview of issues prevailing in the China frozen and chilled ready meals industry. An overview of the China frozen and chilled ready meals initiates the report, which covers broader trends impacting the industry at present as well as in the near future.

An executive summary of the China frozen and chilled ready meals follows the overview section, which covers assessment on forecast of retail value sales associated with frozen ready meals and chilled ready meals in the country. Leading companies and brands operating the China frozen and chilled ready meals industry have also been discussed and examined in details, on the basis of their market value share. Information on frozen ready meals consumption for the last 6 months, coupled with competitive pricing strategies and new product innovations, has also been included in the report.

The report offers important number related to China frozen and chilled ready meals market, in terms of value and volume sales, and share of these meals in in-home food expenditure in China. Value and volume share of key segments of China frozen and chilled ready meals market has also been rendered in this analytical research study.

China Frozen and Chilled Ready Meals – Research Methodology

The report has been developed on the basis of a robust research methodology for providing objective intelligence on the China frozen and chilled ready meals industry. Five main research sources have been adhered for compiling the report on China frozen and chilled ready meals market, which include statistical forecasting, trade research, desk research, social media research, and consumer research.

Data included in the report has been interpreted and analyzed from a wide range of sources, and has been derived from multiple sources. When referenced as “estimated,” information is either extrapolated or not finalized in original source. Forecast offered in the report enables access to additional factors beyond capacity of data analysis, using rigorous statistical process that is complemented through detailed market expertise and knowledge.

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