Global Fruit Infused Water: Plastic Packaging challenges market Growth


Published on : Sep 30, 2019

Albany, New York, September 30, 2019: Fruit infused water serves the health conscious population as it is supplemented with nutrition of fruit, increasing its over-all nutritional quotient. Regulatory authorities such as United States Department of Agriculture (USDA) have labelled the fruit infused water as safe, accelerating its adoption rate in the consumers.

The consumer paradigm has shifted towards healthy and low calorie beverage detesting soda and carbonated drinks. This trend has paved way for new inventions like fruit infused water to become millennial favorite and gives a boost to fruit infused water market. More line-ups have cropped up as ‘organic’ fruit infused water that include fusion of two more fruits such as mango, pineapple, watermelon, berry, strawberry, and apples, thereby supplementing consumers with choices and expanding the market.         

Healthy beverage market soars

Bottled water segment has witnessed tremendous growth owing to shortage of clean water availability and lack of drinking water sources while travelling. Bottled fruit infused water is replacing the bottled drinking water as a healthy alternative and spurring the growth of fruit infused water market. Fruit infused water is efficiently catering the GMO-allergic and lactose-intolerant population, expanding the customer base.

According to the report, fruit infused water market is expected to value   ?US$10Bn by 2019 end and is further expected to reach to reach US$   ?21Bn by the end of 2029.  These insights are according to the intelligence report, titled, “Global market Study on Fruit Infused Water: More Flavors, Lesser Calories – Translating into Fruitful Opportunities,” which has been freshly added to Market Research Hub’s (MRH) over-arching repository.

DIY attracts consumers

Plastic as packaging material is a major challenge before fruit infused water manufacturers as plastic poses threat to human health and environment. The presumption that any type of water stored in plastic may have ill effects on health acts as an inhibitor in fruit infused water market growth. Cross border trade of fruits and streamlined supply of ingredients required to make fruit infused water have segmented fruit infused water in DIY category, challenging the sale of fruit infused water available in market.

Major players profiled in fruit infused water market are PepsiCo, Inc., Treo Brand LLC., Eslena LLC, Core Nutrition LLC, Nestle Group, The Coco Cola Company, Pepper Snapple Group and Propel Water.

Global fruit infused water market: Report Synopsis

Quantitative and qualitative assessment exhort intelligence and overarching report on the global fruit infused water market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the global fruit infused water market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on fruit infused water.

An insightful and deep-dive assessment of the competitive assessment of the global fruit infused water market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the global fruit infused water market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

Global fruit infused water market: Research Methodology

Primary sources and secondary sources propel intelligence report on global fruit infused water market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst.

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