In-depth Study on U.S. Full Service Restaurants with Estimated Market Growth till 2022


Published on : Feb 20, 2018

Albany, New York, February 20, 2018: Fast food and full service restaurants are both very profitable as franchises, and are good for both the business owner and the local economy. At present, some full-service restaurants provide extra services like carry-out services, sales of alcoholic beverages, or providing nontheatrical showbiz which are attracting consumers. According to a new study, which has been added to the wide repository of Market Research Hub (MRH), the market for FSRs (full service restaurants) continue to experience sales growth and set the trends that impact the entire restaurant industry as well as retail food. The study is titled as “Full Service Restaurants-US-February 2018” which aims to provide readers vital details about the current market scenario along with its future growth prospects offering forecasts for the period 2017-2022.

Research Inclusion

This report on full service restaurants offers insights on the growth of the market covering its major categories such as Family/midscale restaurants, casual dining restaurants, and fine dining restaurants. At first, the market overview section of the report explores the market dynamics such as drivers, restraints, and opportunities that currently have a strong impact on the U.S. full service restaurants market. A profiling of key companies operating in this sector is also offered to readers. 

For a better and accurate analysis, the research analyzes overall market growth and estimates market size, by considering total US revenues and fan chart forecast of full service restaurants, at current prices for the period 2012-2022. As per the research findings, FSRs experience moderate growth and expected to remain same. However, many individual FSRs, especially mainstream casual dining chains, are facing sales losses. Market saturation and changes in consumer dining preferences are causing many FSR chains to focus on improvements or new business strategies.

Considering these findings, the research also presents a detailed consumer analysis which finds that most of the midscale diners also visit casual dining chains, and for them, casual dining chains are the second-most visited restaurant type. Price is the major issue behind this shift. Black consumers represent a key consumer group. As per the consumer perspective, the research outlines some of the prime factors, such as a value-centric approach may save a struggling brand, and coupons shouldn’t be underestimated.

Later in the study, the competitive strategies of various companies operating in the U.S. full service restaurant market are also highlighted. Prime companies include Buffalo Wild Wings, Applebees, Golden Corral, Chilis, TGI Fridays, Rebranding and redesign underway at Tony Romas, Tilted Kilt, and Beef O Bradys.

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