General Industrial Coatings – France to Witness Growth Fueled by Product Improvement and New Business Deals


Published on : Jun 12, 2018

Albany, New York, June 12, 2018: Escalated demands from marine industry, coupled with evolving needs in decorative products have contributed reasonably towards growth of general industrial coating market in France. Market Research Hub (MRH) has recently added a new market study report titled, ‘General Industrial Coatings – France’ to its repository to understand the impact of recent developments on the growth of general industrial coating market in France.    

Fire Protection Coating to Trigger Growth in General Industrial Coatings Market in France

Manufacturers in general industrial coatings market in France are entering into new business ventures to upgrade their position in the market. Also, leading players, in their effort to improve product line, are concentrating amply on research and development activities to augment new technologies that can contribute towards product innovation. These initiatives are expected to have a lasting effect on the holistic growth of general industrial coatings market in France.   

To effectively address slime on vessels, AkzoNobel inaugurated Intersleek 1100SR in the recent past. Owing to its efficacy in treating slime, shipping giant Nakilat has sealed a two year deal with AkzoNobel to supply Intersleek. Besides this renewed deal, the companies have a trailing history of successful business transactions. This deal is expected to aid AkzoNobel in strengthening its position in general industrial coatings market in France. 

As part of business development, Hempel, a leading supplier of industrial coatings has recently announced its acquisition of 65% of J.W. Ostendorf, known for its superior decorative paints. With this acquisition, Hempel has widened its business presence in decorative and secured a profitable position in general industrial coatings market in France. The decorative vertical is significantly a new venture for Hempel in contrast to its strong foothold in marine and protective verticals. However, with J.W. Ostendorf introduced to its family, Hempel foresees new opportunities in general industrial coatings market in France.

Further, to coincide with transforming industry needs, Hempel has disclosed about its mega investment in life-saving fire protection coatings. The company is all set to inaugurate a new research and development center in Barcelona in the end of this year. With this development, the company is aligning with its objective of elaborate R&D initiatives. This is in complete cohesion with the company’s need to innovate new products and harbor its growth in general industrial coatings market in France.      

Detailed research findings encapsulated in the report enlightens the readers about the various segments that are present in general industrial coatings market in France. Based on current market status, this section of the report outlines two core segments in general industrial coatings market in France, which are, type and application. Based on type, the general industrial coatings market in France is segmented as resin and process. Based on application, the market is fragmented as radiation-cured, powder, water-based, solvent-based. On the basis of perspectives on segmentation provided in the report, readers can identify the segment that produces maximum revenue in general industrial coatings market in France.

Competitive Landscape, General Industrial Coatings Market

Based on the insights presented in the report on general industrial coatings market in France, new market players as well as existing ones can analyze the marketing tactics applied by leading players to achieve growth and profit. Readers can understand the impact of these tactics on the purchase preferences of end-users and their evolving purchase decisions. Market players can invest time and resources to leverage complete analysis of these tactics. Inferences gathered can aid market players to develop effective investment policies that incur high revenues.

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