Published on : Nov 21, 2019
German clothing and footwear industry is witnessing paradigm shift based on several factors including rising awareness about social issues, transparency and sustainability. Rapid urbanization and digitalization have disrupted the traditional fashion market of Germany.
German clothing and footwear industry is filled with small and medium size businesses and is known to be hub of majority of stake holders in the global market. These industries thrive on their technical qualities and performance standards. Vendors are required to adhere to the standardization and labelling requirements that include different information including care instructions, product and size. Globalization is the primary factor that boosts the German clothing and footwear industry’s tremendous growth. Germany has emerged as promising market for international brands to expand their business owing to its large economy and great employment rate. Improving employment status and increased spending have enhanced sale in retail segment, there by propelling German clothing and footwear market.
An intelligence report titled, “Germany: Clothing & Footwear-Market Shares Summary Forecasts to 2023” is the source of all the stated insights. This report is the latest addition to Market Research Hub’s ever growing repository
Great variety with low price desired
The clothing and footwear sector of Germany is expected to grow at 2.7% CAGR for the forecast period 2018-202. Clothing dominates market as largest category and womenswear reins as largest segment.
E-commerce is gaining popularity in Germany which is responsible to increased sale of footwear and clothing. Consumers demand products with lower prices and greater variety. Concept of sustainability has cropped up in fashion industry and companies are gathering to bring social and environmental change. Manufacturers are focused to reduce the use of hazardous chemicals and adopt a sustainable supply chain. Various approaches to encourage sustainability include collecting, recycling and repairing.
Major companies in clothing and footwear sector in Germany include ACRONYM, Adidas, PUMA, GmbH, Rovers, Halfinger, Zeha, VOR and OBS.
German clothing and footwear market: Report Synopsis
Quantitative and qualitative assessment exhort intelligence and overarching report on the German clothing and footwear market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the German clothing and footwear market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on German clothing and footwear market.
An insightful and deep-dive assessment of the competitive assessment of the German clothing and footwear market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the German clothing and footwear market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.
German clothing and footwear market: Research Methodology
Primary sources and secondary sources propel intelligence report on German clothing and footwear market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst.
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