Published on : May 08, 2017
Albany, New York, May 08, 2017: In recent years, the demand for beacon management software in the retail sector has grown. This sector deploys beacons for several applications such as in-store analytics, proximity marketing, indoor navigation and contactless payments which is a major factor for the market growth of beacon management software. Market Research Hub (MRH) has recently announced the inclusion of a new study titled “Global Beacon Management Software Market 2017-2021” to its wide repository. This study analyzes the market current scenario along with its growth prospects that will bolster the market growth in coming years. Through this study, analysts have forecasted the global beacon management software market to witness steady growth at a CAGR of 9.36% during the period 2017-2021.
Geographically, the report segments the global market into following key regions such as APAC, Americas and EMEA. As per the research estimations, Americas region will dominate the global market of beacon management software. The major reason behind this growth is the increased penetration of organized retail sector in this region.
Initially, the report presents market current scenario along with its introduction, market size, forecast and segmentation. The word "Beacon" actually means something visibly attractive or bright enough to convey a message or act as a signal. The research discovers that beacon management software is an assured software for a company or an entity which has more than 30 deployed beacons. It provide a secure and safe path for transferring and adding data from beacons to other software such as CRM software and social analytics tools. The deployment of beacons is marked at greeting shoppers through the messages sent by applications such as the Simon Mobile App. The deployment of beacon solutions across multiple physical locations drive the global demand for beacon management software. Many companies have installed more than 4,000 beacons in over 190 malls and shopping centers worldwide, one of them is Simon Property Group.
The market has been segmented by end-users and by geography. End-users of the beacon management software solutions are the retail and non-retail sector. The geographical analysis of the report focuses on some leading countries, such as Japan, U.S. and Germany. Analysts have applied principles of SWOT analysis to determining the factors likely to influence the segments of the global beacon management software market. Moreover, in the market overview section the report also adds a vital part which describes the market dynamics such as drivers, trends, opportunities and challenges that will impact the market in coming years positively as well as negatively. One of the major market trend observed by the study is the rise in the number of consumers purchasing via application. On the other hand, the market is also likely to be restrained by lack of willingness to adopt beacon technology.
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At present, leading vendors in the market are Estimote, Kontakt.io and Gimbal.
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