Published on : Aug 09, 2016
Albany, New York, August 9, 2016 - Market Research Hub (MRH) has announced that its repository now features a report titled “Global Business Outlook Survey of Senior Executives 2013-2014.” The report offers key insights into business strategies, marketing and sales strategies and practices, media spend, procurement expenditures, and business planning. It presents a comprehensive study of the various aspects used in the survey such as business challenges, budgets, category-level expenditure, supplier selection criteria, investment opportunities of senior level executives, and current size of the marketing and advertising budgets.
In the first section, an overview of the survey is given along with definitions, the profile of global senior level survey respondents, and the methodology employed in carrying out the survey. The report is compiled by using the opinions of multiple stakeholders in the value chain of the industry. It also covers the changing attitude of industry executives towards the dynamic industry trends.
The report also includes the opinions of senior level respondents about global industry dynamics. It involves revenue and growth projections of various regions as well as the overall market. A detailed description of the M&A, capital expenditure, staff recruitment, and strategic acquisitions and mergers has also been presented in the report. According to the report, senior level executives expect a rise in the level of consolidation, with 62% of respondents anticipating an increase in M&A activity in 2013.
The report provides the future growth prospects of suppliers and buyers in emerging as well as developed nations. It further explains the supply and demand dynamics based on region and company turnover. It also mentions the drivers and opportunities of the businesses led by the senior level respondents. The rise in the consolidation level can be driven by repayment of debt, cost and demand pressures, and the need to meet new compliance requirements. Additionally the chance of sustainable business expansion and a quick access to new markets, which are easily achievable through M&As, are some of the key factors responsible for the increase in the business consolidation level, according to senior executives.
Next, the report focuses on the global buyer and supplier expenditure activity. It includes annual procurement budgets and planned changes in the procurement expenditure for both buyers and suppliers based on region and company turnover. Another important feature in the global buyer expenditure activity is the variation in the regional supplier prices. In addition, the report discusses expected future investments in marketing and sales technologies by the suppliers. These parameters form an important part of the survey.
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In the final segment, global marketing and sales behavior and strategies of the senior level respondents are presented. The key marketing aims, key amendments of marketing agencies, and critical factors for choosing a marketing agency are described based on the region and company turnover.
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