Published on : Jul 24, 2018
Albany, New York, July 24, 2018: Market Research Hub (MRH) has announced the inclusion of a study titled “Global Campaign Management Software Market by Manufacturers, Countries, Type and Application, Forecast to 2023” to its massive repository, which offers comprehensive evaluation of the market covering current market trends and future estimations until the end of 2023. With a wide forecast period of 2017-2023, the study analyzes market size based on volume (in tons) and revenue (US$ Mn), considering 2016 as the base year.
Nowadays, having an effective marketing strategy is a vital process. In recent years, the demand for campaign management software has been increased which is mainly the process of organizing, segmenting, targeting, and managing multichannel marketing messages. It improves response rates and revenues, eases the workload of creating sophisticated, personalized campaigns, and communication channels in real time. According to the study evaluations, the global Campaign Management Software market is valued at 2100 million USD in 2017 and is expected to reach 4600 million USD by the end of 2023, growing at a remarkable CAGR of 13.9% during the forecast period of 2017-2023.
Initially, the research comprises an executive summary, which includes a market snapshot providing information about various segments of the market. The detailed overview of the global campaign management software market, evaluating market performance in terms of revenue, followed by an analysis of key trends, drivers, and restraints witnessed in the past few years. Moreover, a geographical scenario of the market has been offered to the readers which analyzes market size forecasts in terms of volumes (tons) across various geographies, such as North America, Latin America, Europe, MEA and Asia Pacific.
Some of the major insights from the study include-
Geographically, the research believes that the Asia-Pacific will occupy for major share in following years, especially in China, also fast-growing India and Southeast Asia regions. The country-wise segmentation of the report reveals that USA, Australia, Germany, Sweden and India are now the key developers of Campaign management software.
The market has been further analyzed on the basis of type and application. By type, the study covers Cloud-based and on-premise. On the other hand, application-wise segmentation includes small business, large and medium enterprises. For each segment, the research has analyzed the market size, share and market share until the end of 2023.
The study concludes with a detailed competitive landscape that profiles the business and product strategies of some of the leading companies in the market. Key players highlighted in the study include Campaign Monitor, HubSpot, Sendinblue, Adobe, Target Everyone, SAP Hybris, Zoho, Percolate, IBM, SAS, Infor, Tune, Optmyzr, Aprimo and Oracle.
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