Published on : Jan 15, 2018
Albany, New York, January 15, 2018: In the printing industry, commercial printing is one of its largest branches. Commercial printing machines find its application mainly in the publication of books, magazines, newspapers and outdoor advertising. The main purpose of commercial printing is to improve the sales of organizations through advertising. Recently, a study based on the global demand for commercial printing has been broadcasted to the wide repository of Market Research Hub (MRH), which reveals that steady increase in sales of paperback books will be one of the primary factors fueling the growth of the commercial printing market in the coming years. The study is titled as “Global Commercial Printing Market 2018-2022”, which is a comprehensive synopsis of the growth trajectory and future growth prospects arising for market players.
According to the research key findings, the global commercial printing market will register a revenue of almost USD 317 billion by 2022. It has been also analyzed that due to the increasing price of eBooks and subscriptions, the sales of paperbacks is increasing since readers can purchase paperbacks at a lesser cost. The increasing demand for paperbacks will further subsequently drive the growth of this printing services market.
The authors of the global commercial printing market report have employed exhaustive primary and secondary research for exploring the key factors of the industry, including the competitive landscape. Moving further, an in-depth analysis of the trends prevalent in the global commercial printing market along with the dynamics that are anticipated to positively or negatively impact the market growth. Looking to the market competitiveness, analysts find that due to the presence of numerous international and regional vendors, the commercial printing market is significantly fragmented.
In the initial section, the study starts by outlining the market overview of commercial printing. Further, it explains market landscape including market characteristics, ecosystem and segmentation analysis. The market has been analyzed on the basis of services, application and geographical segmentation. The geographical outlook of the report highlights market size and forecast growth during 2017 to 2022, in APAC, EMEA and Americas.
The various types of commercial printing methods include lithographic, gravure, screen, flexographic, and digital printing. Presently, the vendors are focusing on expanding their services towards media services, digital technologies, management services, and logistics. The players in this printing services market compete intensely based on price, quality, innovation, and regulatory compliance.
On the basis of geography, APAC will be the primary revenue contributor to the commercial printing market due to the high demand from key regions such as India, China, Philippines, and Thailand. By application, the study covers packaging, publishing and advertising.
The research also finds that product obsolescence, expansion of commodity materials, and cheaper material imports are the major challenges faced by commercial printing companies.
At present, key players operating in the global market include Dai Nippon Printing, R.R. Donnelley & Sons, LSC Communications and Quad/Graphics.
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