Integration of Machine Learning with Emotion Analytics Promises Novel Growth Opportunities

Published on : Oct 05, 2018

Albany, New York, October 5, 2018: Need for superior marketing strategy amongst enterprises has necessitated adoption of bespoke technologies such as emotion analytics for accurate customer communication. Advances in machine learning and customer relationship management pave novel growth avenues in emotion analytics market. Market Research Hub (MRH) in its recent research report titled, 'Global Emotion Analytics Market Size, Status and Forecast 2018-2025' offers vital business intelligence on ongoing market developments and their reciprocal impact on market growth.

Geographical Expansion and Strategic Mergers Remain Staple Growth Initiators

To eye stable growth in emotion analytics market, industry veterans are increasingly banking upon mergers and acquisitions to sustain stiff competition from new market entrants. Additionally, market players are also relying reasonably on geographical expansion to unwind new prospects in developing economies.

Affective’s Audio Analytics Expected to Aid Automated Vehicle Technology

To continue its winning stride in emotion analytics market, leading player Affectiva has up-scaled its emotion detection offerings with new features added to determine and evaluate audio emotions aided by speeh API. Its Automotive AI which is used typically to judge the emotions of vehicle occupants from their video and audio clippings is an effective solution to hone features of automated driving systems for automated vehicles. The development is expected to position Affective at the helm of emotion analytics market.

The report offers a diverse summary of various segments and factors prevailing in emotion analytics market. The report identifies type and application as core segments prevalent in emotion analytics market. Based on type the market is segregated as facial analytics, speech analytics, and video analytics amongst others. On the basis of application emotion analytics market is bifurcated as media and entertainment, retail and education, financial services, and healthcare amongst others. In addition to aforementioned market segments, the report also offers a summary of regional diversification of emotion analytics market based on which the market is splintered as Europe, China, Japan, India, United States, India, Southeast Asia, Central and South America. Based on veritable business highlights readers are able to gauge various marketing tactics and tools implemented by core market players across regions and their eventual impact on end-user response.

Competition Spectrum: Emotion Analytics Market

On the basis if thorough research postulates articulated in the report readers are able to evaluate the implications of marketing strategies in steering growth in emotion analytics market, besides being able to gauge the impact of segments in fostering favorable end-user response such as their buying preferences and eventual buying discretion. Thorough analytical review of these strategies aid market players in their investment decisions thus securing their lead in the competitive landscape of emotion analytics market. Some of the prominent players identified in emotion analytics market include, Microsoft, IBM, airos, Beyond Verbal, Affectiva, Deloitte, and Clarabridge amongst others. 

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