In-game Advertising Market: Increasing Demand for Social and Mobile Gaming to Boost Growth


Published on : Sep 12, 2018

Albany, New York, September 12, 2018: In-gaming advertising can be referred to advertising in computer and video games. IGA differs from advergaming, which is particularly designed to advertise a product. Dynamic advertising is generally presented in the background owing to custom programming required however, static advertisement can appear as either. Rising demand for social and mobile gaming is anticipated to drive global in-game advertising market. Rising demand for social and mobile gaming is anticipated to drive demand for in-game advertising market. With the help of in-game advertising, advertisement can be integrated into mobile and desktop games via cut-scenes, commercials, billboards, and background displays. On the other hand, such advertisements are non-disturbing and facilitate seamless experience to players. In-game advertising is likely to cause increased audio-visual impact causing favorable and long-lasting product impression on viewers.

To comprehend factors influencing growth of global in-gaming advertising market, Market Research Hub (MRH) has included a report titled “Global in-Game Advertising Market Size, Status and Forecast 2018-2025” to its database. Different benefits such as minimum advertising expenses, rapid integration, increased reach and return on investment, easy configuration of advertisements in social gaming are projected to drive growth of the global market.

In-game Advertising Market: Highlights

The report is a comprehensive study of factors influencing growth of the global in-game advertising market. The report comprises of information related to analysis of global in-game advertising market with respect to market size forecast over foreseeable future. Future performance of the market, security services, key market players and growth opportunities in global in-game advertising market have been included in this report. It is mirror of the information related to most-creditable and go-to forecast of the market. To evaluate future performance and scope of the market micro- and macroeconomic factors such as trends, market drivers, restraints, and opportunities have been analyzed.

A systematic process has been followed to cater readers with unified understanding of performance of the market. Vital segmentation of the report ranging from executive summary to competitive landscape deliver readers to leverage through market insights. Executive summary delivers market information in the form of market size in terms of value and volume with respect to market segments. A dashboard view of prominent players operating in the global market and individual company profiles in the global market will be beneficial for readers and clients to identify lucrative opportunities in the global market.

In-game Advertising Market: Research Methodology

An all-inclusive methodology supported by comprehensive research based on comprehensive study of different market areas have been considered to evaluate market size and future recital of the market. Primary and secondary research has been carried out to meet the vital insights mentioned in the report. Seasoned market analysts, studies and surveys of leading players operating in the global market has been analyzed and is served under primary research. Robust study of paid sources, industry databases and trade journals have been covered under secondary research.

With the analyzed geographies, tracking of all market segments metrics, a market attractiveness analysis has been evaluated, which is complementary to vital insights mentioned in the report. This approach towards research provide readers with most conceivable and valid forecast of global in-game advertising market.

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