Tilt towards Digital Work Environment Spurs Growth in Enterprise Social Network and Online Communities Market


Published on : Aug 13, 2018

Albany, New York, August 13, 2018: With burgeoning advancements in the realm of ICT, there has been a paradigm shift towards adoption of novelties in enterprise operations and functionalities. Optimization of communication flow within enterprise hierarchy has triggered use of contemporary media, propelling growth in enterprise social network and online communities market. Market Research Hub (MRH) in its recent report addition, ‘Global Market Study on Enterprise Social Networks and Online Communities: Small Enterprises Forecasted to Grab Significant Market Share During 2018 - 2026’, analyses the growth of the market with respect to the impact of ongoing developments.  

Smart Phone Penetration and APPs to Foster Growth in Enterprise Social Network and Online Communications Market

To meet the prerogative need for seamless workflow and transparent intra communication flow, enterprises are gradually employing communication tools such as enterprise social network and online communities, besides public social media platforms. To continue their dominance in enterprise social network and online communities market, service providers are integrating resources to facilitate app-based communication flow, owing to the multitude of smart phone penetration and enhanced internet services, besides incorporating cloud computing for cross-functional operations. 

Post its lightening success in social networking, Facebook had unveiled its enterprise social networking platform, Workplace. The platform has been easing enterprise networking ever since its launch and has been adopted across the globe in several enterprises. Considering its success ratio, it has been refurbished with new features to further escalate functionality in enterprises, thus pushing the growth ratio of enterprise social networks and online communities market. In its stride to offer enhanced enterprise social networking experience, the platform is now available in its desktop app variant for Workplace Chat with additional features such as screen sharing and group video chat.

Small Enterprises Identified as the Maximum Revenue Generator

Elaborate research components compiled in the report brief readers about market segments prevailing in enterprise social network and online communities market. This section of the report enumerates enterprise type and industry type as dominant segments. Based on enterprise type, enterprise social network and online communities market is categorized as small, medium, and large enterprises. On the basis of industry type, the market is split as healthcare, BFSI, IT & Telecom, government, retail and consumer goods besides other segments in enterprise social network and online communities. Detailed account of market segments enlisted in the report allow readers to gauge the impact of segments in steering growth in the market, besides aiding readers to comprehend and identify the segment associated with increased revenue generation in enterprise social network and online communities market.

Alongside, the report also entails a detailed summary of regional distribution of enterprise social network and online communities market, based on which the market is categorized as Europe, North America, Latin America, China, Japan, Asia-Pacific, and Middle East and Africa. This section of the report allows readers to understand various business tools employed by core market players to facilitate growth in enterprise social network and online communities market, besides allowing them to understand the impact of these strategies on end-user response.

Competition Spectrum: Enterprise Social Network and Online Communications Market 

Insightful data collated in the report enable readers to gauge the effect of marketing tactics in manipulating end-user preferences and gradual buying discretion. Elaborate analysis of these strategies enable readers to deduct core inferences that aid new and existing market players to design and implement precise business decisions that render surged profits and ensure sustenance in enterprise social network and online communities market. Core players listed include, Zimbra, Google, Inc., VMware, IBM Corporation, TIBCO Software Inc. amongst others.

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