Published on : May 29, 2017
Albany, New York, May 29, 2017: From the past few decades, the focus of cosmetic product manufacturers on innovative and alluring packaging has significantly increased. With a prime focus on nail polish category, a new forecast study has been added to the broad database of Market Research Hub (MRH), which is titled as “Global Nail Polish Packaging Market Research Report 2017”. The study provides comprehensive insights of the global market, by analyzing some of the major regions, such as North America, Europe, Japan, China, Southeast Asia and India. It includes drivers and restraints of the nail polish packaging market and their impact on each region during the forecast period. The report also comprises the study of current issues with end users and opportunities for nail polish packaging manufacturers
In the first section, the report briefly highlights the market overview of nail polish packaging which contains useful information about its scope in the global market along with its market segmentation. Key cosmetics and personal care brands have started considering effective packaging as a critical attribute of product marketing. The strategy has mainly focused towards enhanced brand visibility, augmented sales, reduced brand recall rates, as well as a larger footprint in the respective target geographies. By looking to the global demand, nail polish packaging manufacturers are putting various efforts in the product marketing with innovative ideas. It has been analyzed that recent trends in nail polish include decorative bottles, elongated caps, celebrity-endorsed lines, custom colors created by beauty influencers and a game-changing spray-on polish in a can.
Moreover, the research segments the market on the basis of product and displays the production, revenue, price, market share and growth rate of each type, which includes glass, plastic and others. Further, it focuses on the status and outlook for major applications/end users which covers High-end Consumption and Ordinary Consumption. For each application, the report studies consumption (sales), market share and growth rate of Nail Polish Packaging. As per the research findings, many companies in the cosmetics industry have truly benefited from using the customized nail polish boxes; they use it to package as well as display their products conveniently. Due to this, the global nail polish packaging market has gained maximum value in 2016 and is anticipated to reach a high value by the end of 2022, growing at a rapid growth rate between 2017 and 2022.
Later, it also provides insights about factors affecting the market growth. The competitive landscape of the global market for Nail Polish Packaging is determined by assessing the major industry participants, production capacity, production capacity utilization rate, production chain, pricing and revenue generated by each manufacturer in the market globally. Major industry participants are Heinz, Silgan Holding, Baralan, Rexam, Dingxin Group, Gerresheimer, Jinghua Group, Amcor, UFLEX and Yifang Packaging. Moving further, other vital sections such as manufacturing cost analysis, industrial chain, sourcing strategy, marketing strategy analysis and market effect factors analysis are outlined.
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