Organic Rice Protein Market: Rising Awareness on Health and Fitness Amongst Millenials to Prompt Growth


Published on : Jul 13, 2018

Albany, New York, July 13, 2018: Improved health awareness index amongst millenials coupled with apt fitness diet has contributed substantially towards the growth of organic rice protein market. In its recent report titled, ‘Global Organic Rice Protein Market by Manufacturers, Regions, Type and Application, Forecast to 2023’, Market Research Hub (MRH) analyses the impact of recent developments on the growth of organic rice protein market. 

Inclination Towards Vegan Proteins will Likely Spur Growth in Organic Rice Protein Market

Increased adoption of vegan food items, has intensified demands for organic rice protein. Additionally, ease of digestion associated with organic rice protein has further manifested demand escalation. This intensified end-user demands for organic rice protein has encouraged manufacturers to bank upon innovation and product differentiation in order to sustain competition in organic rice protein market.

In a recent development, noted manufacturer in organic rice protein market, Axiom Foods has bagged the 'method of use' patent for its proprietary, Oryzatein which is a protein supplement derived from rice grains. The patent enables Axiona Foods to produce various versions of Oryzatein based on the clinical product claims submitted previously, after completion of successful clinical trials. With this significant achievement the company aims to strengthen its position in the competitive landscape and also improve its product offerings in organic rice protein market.

Significant research components included in the report offer a complete description of market segments exhibited in the market. This section of the report enumerates type and applications as primary segments prevalent in organic rice protein market. Based on type, organic rice protein market is segregated as organic rice protein isolate, organic rice protein concentrate, and others. Based on application, organic rice protein market is segregated as healthcare food, sports nutrition, beverage, and others. Based on the elaborate summary of market segmentation presented in the report, readers can analyze the impact of segments in stimulating growth in organic rice protein market, besides identifying the segment associated with maximization of revenues in organic rice protein market.

Along with the aforementioned segmentation, the report also presents regional distribution of organic rice protein market. Based on region, organic rice protein market is sectioned as Europe, North America, South America, Asia-Pacific, and Middle-East and Africa. Based on these research postulates, readers can gain insights about various marketing strategies applied by leading players in various regions of organic rice protein market. Also, the report allows readers to gauge the impact of these strategies in influencing end-user response besides evaluating the effect of these strategies on the holistic growth of organic rice protein market.

Competitive Landscape: Organic Rice Protein Market

Comprehensive research findings compiled in the report enable readers to comprehend the efficacies of these strategies in impacting end-user response, end-user preferences, and their subsequent buying behavior. New and existing players in organic rice protein market can analyze these strategies to obtain clear understanding and perspectives. Based on these perspectives, market players can demonstrate effective market decisions that fetch profit and durability in organic rice protein market. Key players identified in organic rice protein market are, Axiom Foods, Shafi Gluco Chem, AIDP, Jiangxi Yiwanjia Organic Agricultural, and OPW Ingredients.  

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