Published on : Aug 30, 2018
Albany, New York, August 30, 2018: Presently, the wide variety of applications and services offered by Over-the-top players has diverted the customers from the telecom operators, which provide an expensive and limited array of services. Over-the-top services or OTT is an entertainment term used for the online delivery of TV or film without subscribing to any cable connection. Market Research Hub (MRH) has freshly publicized a study titled “Global Over-the-Top Services Market Size, Status and Forecast 2018-2025” to its online repository, offering readers a clear perspective of the current market status along with future predictions for the period 2018-2025. It also presents an exhaustive overview of the market by way of study, synthesis, and summation of information from multiple reliable sources.
In today's digital age, more and more consumers choose over-the-top (OTT) services rather than traditional cable or satellite TV. Popular examples include Netflix, HBO Go, and Roku. As per the study evaluations, due to the rapid explosion of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise exponentially in the coming years. In 2017, the global over-the-top Services market size was valued in million US$ and it is expected to reach a substantial value in million US$ by the end of 2025, with a robust CAGR during 2018-2025.
The study initiates with the market preface which talks about market definition, key research objectives, and research highlights. Further, the readers can access data about the executive summary that covers market snapshot to enlighten them about the motive of the study. Other important facets studied in this section include market dynamics and competitive strategies. In order to provide a comprehensive view of the market, the study presents segmentation analysis which highlights market growth on the basis of type, application and regions/countries. Regions highlighted in the study are the United States, Southeast Asia, Europe, India, China, Japan, and Central & South America.
As per the report, the demand in the world OTT services market has been predicted to gain strength with the personalization of technology in almost every industry. The study broadly analyzes major application where OTT services are utilized, including Healthcare, E-commerce, Media and Entertainment, IT, Education and other. On the basis of type, the research study covers Premium and Subscriptions, E-commerce and Adware.
Moving further, the study includes the profiles of key players in the global over-the-top services market and the strategies adopted by them to sustain in the competition. Major players outlined in the study include Dropbox, Inc., Amazon Inc., Skype (Microsoft Corporation), Apple, Inc., Twitter Inc., Evernote Corporation, Netflix, Inc., Rakuten, Inc., Facebook, Inc., Hulu, LLC., Google, Inc. and LinkedIn Corporation.
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