Global Shortening Market Research Highlights Key Trends and Driving Factors Recorded for the Period 2018-2025


Published on : Jul 26, 2018

Albany, New York, July 26, 2018: A new publication throws light on the major trends as well as growth in the global shortening market and has been included to the huge database of Market Research Hub (MRH). The research study is titled as “Global Shortening Market Research Report 2018” offering readers a clear perspective about the market current scenario as well as future prospects until the end of 2025. The report offers a detailed analysis of the key factors that are driving the growth of the market.

First of all, the research initiates with a summary of shortening market covering product overview, scope, and segmentation. Shortening is basically a type of fat added to dough to make baked goods softer and lighter instead of crispy and flaky. This fat is solid and can be made from plants or animals. First, shortening is widely used in frying, making confectionery and bakery. With the development of an economy, not only retail but also food processing needs more shortening. According to the research findings, the consumption of shortening is directly related to growth in the bakery industry. However, due to the ban on the use of shortening in Europe, the consumption of shortening is decreasing year by year.

Geographically, the report majorly focuses on some of the major regions including the Middle East and Africa (MEA), Europe, Asia Pacific, North America, and South America. The regional analysis section is a crucial segment of the report, which enlightens the reader about the market status and trending factors and drivers prompting the market shares for each region. According to the research findings, the market for shortening has gained significant momentum in the past few years. In the coming years, the market will grow at a stagnant rate. 

Globally, the bakery industry has experienced growth due to changing lifestyles and eating habits of consumers across all geographies. From a geographical standpoint, the study finds that Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. The import of shortening has been decreasing with the growth of the consumption in Europe. Moreover, the research has discussed major types which are all-purpose shortening, emulsified shortening and high stability shortening. On the other hand, major applications include frying, confectionery and pastry, baking and others.

The report also includes a detailed competitive landscape that profiles the business and product strategies of some of the leading companies in the market. Key players profiled in the study include AAK, HAS Group, VFI GmbH, Puratos, Olenex, Zeelandia, Walter Rau, Princes Group, ADM and Y?ld?z Holding.

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