Global Soap Market: Introduction of New, Enhanced Products and Incorporation of Organic Ingredients Creating Growth Opportunities

Published on : May 25, 2018

Albany, New York, May 25, 2018: Increased awareness about hygiene as a factor for wellbeing, coupled with rise in disposable income across regions has contributed significantly towards the growth of soap market. In its recently published report titled, ‘Global Soap Market to 2022’, Market Research Hub (MRH) offers significant insights on the recent trends and developments on the growth of the market.

New Ingredients, Product Launch, and Expansion of Operations Benefit Manufacturers

Manufacturers across the world are concentrating their efforts and resources to innovate new products that comply with industry demands and needs. Incorporation of organic and natural ingredients enhances the quality of product such that they are end-user need- specific. Also, in order to retain their durability in the completion, leading manufacturers are focusing closely on business expansions. Growing preference for organic and handcrafted soaps is also one of the current trends prevalent in the market.

To address transforming expectations of end-users and to meet their needs closely, manufacturers are focusing on product enhancement. In its endeavor to address key concerns of end-users, one of the leading consumer product companies, Unilever has unveiled a new range of personal care products, DermaSeries under the brand, Dove. The product line includes a body wash and face bar, besides face cream and lotion. With the rolling out Derma Series, Dove aims to provide a complete solution to dry skin among end-users.

Further, Dove in its latest venture, expanded its range of body wash products. The latest addition is christened Dove’s Shower Foam which is available in multiple variants. In order to cater to men’s specific needs, Dove unveiled Men+Care Foaming Body wash. Such product innovations by manufacturers are specific to reach maximum end-users and retain their position in the global market.  

To cater to special needs of infants and babies, Johnson and Johnson recently launched its range of baby soap product line in India under the brand name Aveeno Baby Daily Care. The product is focused to offer solutions for sensitive skin to the end-users. With this expansion, Johnson and Johnson envisions to identify new prospects and curve it’s niche in India; along with maintaining global presence in the range of baby care products.

Recently, Lush UK, one of the leading organic soap manufacturers has introduced new products named Modfather and Deepsleep that are designed to offer superior user-experience by curbing the harshness associated with machine made soaps. The products are rich in essential oils and other organic elements that are beneficial for end-users.   

Comprehensive information detailed in the report portrays valuable information pertaining to the influence of growth of various segments on the market across the globe. In this section, the report outlines important segments of the market, which include product type and region. On the basis of product type, the market is split as solid toilet soaps, other solid soaps, and other soaps. The research output compiled in the report offer a guideline to the readers and aid them in understanding the segments that are prominent revenue contributors and the impact of the segment on the growth of the market.  

In addition to segmentation, the report is further segmented as countries. On the basis of countries, the market is segmented as China, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Turkey, and the United States. Insights presented in the report informs the readers on the impact of various strategies adopted by leading companies in different countries. On the basis of these perspectives, companies can understand precisely the recent trends and developments prevalent in the market. In-depth understanding provided in the report are critical for companies to implement detailed strategies that earn maximum profits.

Soap Market: Competitive Landscape

Significant data outlined in the report provides vital insights on various strategies implemented by leading companies and its impact on the customer’s purchase decisions. On the basis of these insights included in the report, leading market players and new entrants in the market can decipher precise analysis and core investment strategies that are profit oriented. Pertinent insights outlined in the report state core factors related to the strategies applied by companies and their outcome on market expansion. Based on these deductions, suppliers, investors, and stakeholders can analyze the marketing tools and strategies of the market players and make accurate investment decisions.

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