Digital Marketing Initiatives by Enterprises Stimulates Growth in Social Business Intelligence Market

Published on : Jul 20, 2018

Albany, New York, July 20, 2018: Digital marketing by enterprises remains indispensable to render favorable business results. Application of apt business intelligence tools for enhanced digital marketing, encourages growth of social business intelligence market. To evaluate the impact of recent developments on the growth of the market, Market Research Hub (MRH) has collated a new research report titled, ‘Global Social Business Intelligence Market by Manufacturers, Countries, Type and Application, Forecast to 2023’.

E-commerce on Social Media Encourages Social Business Intelligence

Product differentiation remains critical in social business intelligence market. Service providers are laying primary emphasis on innovation besides investing significantly in strategic mergers and acquisitions to remain competitive and address evolving end-user expectations and demands in social business intelligence market.

In its bid to offer end-to-end solutions pertaining to analytics for enterprises, SAP SE has recently incorporated new features to its offerings in alignment with analytics functionality of SAP Analytics Cloud and SAP Digital Boardroom for both on-premise and hybrid deployments. Further, the company has also announced about inclusion of new features to its BI4.2SP06 analytics solution as part of its objective to enhance its business intelligence platform. With these initiatives, SAP SE aspires to establish a strong foothold in social business intelligence market.

Additionally, in a new development pertaining to social business intelligence market, Adobe has recently completed its acquisition of Magento, a leading e-commerce platform. With this acquisition, the company aims at harnessing new technological novelties by enhancing its Adobe Experience Cloud, dedicated for extending apt analytics and business intelligence support to B2B and B2C customers. This new venture envisions to position Adobe at the helm of the competition matrix prevalent in social business intelligence market.

Crucial insights presented in the report presents a detailed account of market segments prevailing in the market. This section of the report identifies type and end-user applications as dominant segments attributed to social business intelligence market. On the basis of type, social business intelligence market is segregated as on-premises and cloud. Based on end-user applications, social business intelligence market is bifurcated as SMEs, large enterprises, and government organizations. Comprehensive description of market segmentation collated in the report enable readers to identify the segment associated with maximization of revenues, besides enabling readers to understand the impact of segments on holistic growth of social business intelligence market.

Asia-Pacific Expected to be the Fastest Growing Region in Social Business Intelligence Market

Alongside, the report also portrays a thorough description of regional distribution of social business intelligence market. Based on region, social business intelligence market is fragmented as Europe, North America, South America, Asia-Pacific, and Middle East and Africa. Based on elaborate research findings included in the report readers can gain cues about various marketing tools and strategies implemented by core players in various regions of social business intelligence market, besides gathering vital insights on the impact of these tools on customer response.  

Competition Landscape: Social Business Intelligence Market

Veritable insights compiled in the report allow readers to interpret the impact of marketing tactics employed by leading players in shaping end-user preferences and their subsequent purchase decisions. Market players can demonstrate in-depth analysis of these tools and tactics to infer vital insights and develop novel perspectives. These perspectives and insights offer a framework to market players and aid them in implementing accurate business deals and marketing practices that fetch increased revenues and retain their lead in social business intelligence market. Leading players identified in social business intelligence market are, IBM, Oracle, SAP, SAS Institute, Adobe Systems, Attensity Group, and Beevolve amongst others.

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