Stevia/Stevia Rebaudiana Market Witnesses Growth with Millenial Preferences for Natural Sugar Substitutes


Published on : Jul 20, 2018

Albany, New York, July 20, 2018: Use of natural sugar substitutes such as stevia/stevia rebaudiana amongst millennials has gained traction. Defining factors such as pleasant taste and negligible calorie count of stevia/stevia rebaudiana contribute amply towards the growth of stevia/stevia rebaudiana market. To evaluate the implications of recent developments on the growth of stevia/stevia rebaudiana market, Market Research Hub (MRH) has compiled a new research report titled, ‘Global Stevia/Stevia Rebaudiana Market by Manufacturers, Regions, Type and Application, Forecast to 2023’ to its repository.

Sugar-free Beverages Spur Growth Opportunities in Stevia/Stevia Rebaudiana Market  

Owing to increasing consumer awareness about the health hazards associated with synthetic sweeteners, market players are integrating resources to differentiate their product portfolio that echoes end-user demands and expectations.

In a path breaking development, leading manufacturer in stevia/stevia rebaudiana market, PureCircl has recently announced about its collaborated launch of stevia based Coca Cola that eliminated sugar from its ingredients list. The beverage was unveiled in New Zealand after thorough research activities undertaken by PureCircle and Coca Cola.

Further, to support its objective to produce precise sweetener that mimics the taste of sugar, PureCircle has invested in increasing the production capacity of starleaf stevia that contains Reb D and Reb M steviol glycosides in abundance. The leaf is a non-GMO stevia plant, proprietary of PureCircle. With these ventures in place, PureCircle envisages to present itself as an ideal choice amongst end-users, thereby positioning itself favorably on the growth chart of stevia/stevia rebaudiana market.

Additionally, to spearhead its product offerings in stevia/stevia rebaudiana market, leading market player, GLG Life Tech has recently launched new Reb M Dream Sweetner aimed at accentuating its stevia/stevia rebaudiana portfolio.

Elaborate research postulates highlighted in the report brief readers about various segments prevalent in the market. This section of the report enlists type and applications as dominant segments prevailing in stevia/stevia rebaudiana market. Based on type, stevia/stevia rebaudiana market is segregated as Reb-A series, STV series, glucosyl series, and others. Based on applications, stevia/stevia rebaudiana market is split as food, beverage, pharmaceutical industry, daily chemical industry, and others. Detailed account of market segmentation accounted in the report allows readers to derive critical understanding about the impact of these segments in fuelling growth in stevia/stevia rebaudiana market. Also, the report enables readers to identify the segment attributed for revenue maximization in stevia/stevia rebaudiana market.

China Denoted as the Largest Manufacturer of Stevia/Stevia Rebaudiana

Additionally, the report offers a comprehensive summary of regional presence of stevia/stevia rebaudiana market. Based on regions, stevia/stevia rebaudiana market is fragmented as Europe, North America, South America, Asia-Pacific, and Middle East and Africa. On the basis of insightful data presented in the report, readers can gauge various marketing strategies and tools devised by market players in various regions of stevia/stevia rebaudiana market, besides allowing readers to determine the impact of these strategies on consumer response.

Competitive Landscape: Stevia/Stevia Rebaudiana Market

Crucial report findings portrayed in the report enable readers to gain cues on the efficacies of winning marketing tactics applied by core companies in influencing consumer preferences and their eventual purchase journey. New entrants as well as existing market players in stevia/stevia rebaudiana market can implement accurate analysis of these strategies to attain key inferences that develop their perspectives. With the aid of new perspectives, market players can devise effective business decisions and investment policies that garner maximum revenues besides ensuring their lead in stevia/stevia rebaudiana market. Leading players identified in stevia/stevia rebaudiana market consist of PureCircle, GLG Life Tech Corp, Julong High-tech, BiolotusTechnology, and Haotian Pharm among others.

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