Whey Protein Market Witness Growth Opportunities with Flavored Variants and Pediatric Milk Formulations


Published on : Jul 13, 2018

Albany, New York, July 13, 2018: Proven efficacy of whey protein to improve athletic performance has spearheaded growth in whey protein market. In its latest report addition titled, ‘Global Whey Protein Ingredients Market by Manufacturers, Regions, Type and Application, Forecast to 2023', Market Research Hub (MRH) enumerates the implications of ongoing developments on the growth of whey protein market.

Organically Sourced Whey Proteins, Dominant Trend in Whey Protein Market

A forerunner in whey protein market, Arla Foods has recently affirmed its mega investment worth $124.6 million to innovate new technology, intended to support production of natural whey protein ingredients to derive enhanced whey protein. To echo its whey production expansion plans in Europe, the company is all set to launch a novel production house in Sweden. The project is estimated to cost approximately $6.2 million. Further, an investment of $656 million has also been finalized by the company aligning with its future growth objectives of global expansion besides improving its home whey protein market, Europe. 

Further, Glanbia PLC yet another veteran in whey protein market has recently unleashed its latest variants of whey protein. The new additions are intended to improve its whey protein offerings with introduction of berry and citrus flavors, under the brand name, BevEdge.  With this recent development, the company aspires to position itself favorably in whey protein market.

Comprehensive research findings included in the report enable readers to understand various segments exhibited in whey protein market. This section of the report enlists type and applications as key segments prevailing in why protein market. Based on type, the whey protein market is split as whey protein concentrate, whey protein isolate, hydrolyzed whey protein, and demineralized whey protein. On the basis of applications, the report identifies foods & beverages, personal care and cosmetics, infant nutrition, animal feed as major segments, besides others. Elaborate summary of market segments highlighted in the report briefs readers about the impact of various segments on holistic growth of the whey protein market. Also, the report enables readers to identify the segment attributed for maximization of revenues in whey protein market.

Along with aforementioned segments, the report also classifies whey protein market on the basis of regions. Based on regional distribution, the report enlists key regional markets which include, Europe, North America, South America, Asia-Pacific, and Middle East and Africa. Based on elaborate understanding offered in the report about regional segmentation of whey protein market, readers can gauge various winning strategies employed by leading players in various regions of whey protein market as well as comprehend the impact of these strategies on end-user response.

Competitive Landscape: Whey Protein Market

Based on thorough research postulates encompassed in the report, readers can understand the efficacies of marketing strategies employed by market players in driving positive end user response, purchase decisions, and their subsequent buying behavior. New and existing market players in whey protein market can facilitate deep analysis of these strategies to derive core understanding. Based on this understanding, market players in whey protein market can demonstrate effective investment decisions that garners stability and increased revenues. Key players identified in whey protein market are, Arla Foods, Glanbia PLC, Fonterra, DMK Group, and Carbery Group amongst several others.

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